About the Role
We are seeking an experienced Marketing & Branding Director to join a client in the sports and fitness sector in Jeddah, Saudi Arabia. The successful candidate will lead the development and execution of comprehensive marketing and branding strategies, with a focus on strengthening brand positioning, driving customer engagement, and overseeing marketing, creative, and communications functions.
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Key Responsibilities
- Develop and execute marketing and branding strategies aligned with business objectives.
- Lead brand positioning, identity, creative direction, and integrated marketing campaigns.
- Oversee digital marketing, SEO/SEM, social media, performance marketing, CRM, and content strategies.
- Conduct market research, consumer insights analysis, and competitor benchmarking.
- Manage marketing budgets and optimize campaign ROI.
- Develop strategic partnerships, sponsorships, and brand activations.
- Oversee public relations, corporate communications, and media engagement.
- Monitor marketing KPIs and campaign performance.
- Ensure brand consistency across all communication channels.
- Lead, mentor, and develop marketing, branding, and creative teams.
Key Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 10 years of total professional experience.
- Minimum 8 years of relevant experience in branding, digital marketing, campaign management, CRM, or marketing communications within a consumer-facing environment.
- Minimum 5 years of direct team management or leadership experience.
- Proven track record in developing and executing successful marketing and branding strategies.
- Strong expertise in digital marketing, customer engagement, and performance analytics.
- Excellent strategic thinking, communication, and stakeholder management skills.
Preferred Qualifications
- Master's degree or relevant professional qualification.
- Certifications in Google Analytics, Google Ads, HubSpot, Meta Blueprint, or CIM.
- Working proficiency in Arabic and English preferred.
Candidates should be ready to relocate to Jeddah, Saudi Arabia. Only shortlisted candidates will be contacted.
This is an equal-opportunity recruitment, and all qualified applicants are considered on merit.
