Location: Riyadh
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Reports to: Regional Head, Africa - Middle East - Türkiye
Key interfaces: Global Bus Business Unit; R&D; Finance; Supply Chain; Homologation; Customer Service
About the Role:
This position is responsible for owning the regional bus, midi-bus and minibus offering, aimed at developing a profitable business for public transport, school, coach, airport, and institutional mobility. The role focuses on a market-led product strategy and disciplined execution to ensure success in these sectors.
Key Responsibilities:
- Define segment and product roadmaps for city bus, BRT, intercity/coach, school, airport and minibus applications.
- Map public and private buying cycles, fleet renewal plans, funding structures, local-content rules and tender specifications.
- Own positioning, pricing/TCO frameworks and product-market fit by country, including energy, infrastructure and operating assumptions.
- Lead tender product strategy and compliance reviews with clear compliant/adaptable/non-compliant assessments.
- Drive demonstrations and pilots from objective definition through measurement, customer evidence and conversion plan.
- Coordinate homologation, body/configuration, charging, depot integration, service, parts and training readiness.
- Build reference projects and reusable cases; support government and operator engagement with data-backed value propositions.
- Provide regional requirements and volume cases to global product planning while controlling unnecessary variants.
Success Measures:
- Bus order intake, revenue, margin and tender win rate
- Qualified tender and fleet pipeline
- Pilot-to-order conversion and reference projects
- On-time product/homologation readiness
- Price realization and TCO competitiveness
- Forecast accuracy and product complexity reduction
Candidate Profile:
- 10+ years in bus, public transport or commercial-vehicle product/sales roles
- Strong knowledge of tendering, operator economics, route/duty-cycle analysis and depot/charging requirements
- Credibility with authorities, operators and technical stakeholders
- Commercially rigorous, able to balance customer needs with product economics
- English fluency; Arabic, Turkish or French advantageous; frequent regional travel
Leadership Expectations:
- Think big and play big, while remaining fact-based and hands-on.
- Put the customer and vehicle uptime at the center; collaborate across functions and cultures.
- Make ownership visible; communicate concisely; escalate early; and follow commitments through to measurable results.
