Location: Riyadh
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Reports to: Regional Head, Africa - Middle East - Türkiye
Key interfaces: Global Truck Business Unit; R&D; Finance; Supply Chain; Homologation; Customer Service
About the Role:
This position is responsible for owning the regional truck offer and turning product capability into a profitable, reference-building business. The role involves leading portfolio management, positioning, pricing/TCO, product readiness, and sales enablement across the region.
Key Responsibilities:
- Define the regional truck strategy and segment priorities across light, medium, and heavy-duty applications.
- Build country-by-country product/segment roadmaps based on Total Industry Volume (TIV), duty cycles, regulations, competition, price points, and electrification economics.
- Own product positioning, target transaction prices, TCO logic, and commercial guardrails in collaboration with Finance and market teams.
- Translate customer requirements into disciplined product requests, distinguishing must-have adaptations from low-return complexity.
- Lead launch readiness covering specification, homologation, bodybuilder interfaces, charging, service, parts, training, and sales tools.
- Support strategic fleets, tenders, and demonstrations by creating compelling value propositions and reference cases.
- Manage the product lifecycle, competitor intelligence, and sales forecasts, providing structured input to global product planning.
- Coach cluster and direct-sales teams on applications, value selling, and objection handling.
Success Measures:
- Truck order intake, revenue, gross/contribution margin, and market share
- Priority-segment pipeline and conversion
- Product and launch readiness on time
- TCO competitiveness and price realization
- Reference fleets secured and repeat orders
- Forecast accuracy and adaptation business-case returns
Candidate Profile:
- 10+ years of experience in commercial vehicles, including truck product management, sales engineering, or business development.
- Deep understanding of truck applications, payload, body integration, duty cycles, and fleet economics.
- EV truck, charging, and transition-planning experience is strongly preferred.
- Strong capabilities in pricing, business-case development, and cross-functional leadership.
- Fluency in English is required; proficiency in Arabic, Turkish, or French is advantageous; frequent regional travel is expected.
Leadership Expectations:
- Think big and play big while remaining fact-based and hands-on.
- Focus on the customer and vehicle uptime at the center of decisions.
- Collaborate across functions and cultures, make ownership visible, and communicate concisely.
- Escalate issues early and follow through on commitments to achieve measurable results.
