About the Role
An experienced Business Marketing Manager is sought to join the Business Marketing team, which focuses on driving business growth across the Middle East and Africa. The team is committed to helping businesses, brands, agencies, partners, and other stakeholders understand how the company can aid their objectives and growth. The successful candidate will help develop and implement effective marketing initiatives that encompass all of the company's business solutions. This role involves collaboration with a wide array of companies and agencies, targeting diverse audiences including large corporations, advertisers, agencies, key industry organizations, and influencers. Responsibilities will encompass executing integrated business marketing initiatives, organizing in-person and virtual events, creating thought leadership content, and running programs, webinars, training, and campaigns.
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Responsibilities
- Deliver best-in-class marketing activations across the full funnel—events, campaigns, programs, training, and content—working closely with business teams and leveraging AI-integrated workflows to enhance speed and quality.
- Develop and drive multi-regional integrated marketing programs with a vertical focus, contributing to global and EMEA strategic priorities by focusing on the biggest opportunities that drive significant value for businesses and the company. Own and project-manage initiatives across evolving areas of work, proactively identifying opportunities and driving execution, generating incremental revenue and meaningful impact. Redesign workflows from the ground up to fully leverage AI capabilities—coordinating multiple AI tools in parallel rather than layering AI onto existing processes.
- Apply data-driven marketing strategies to hypothesize, test, measure, optimize, and scale initiatives. Decompose complex problems into AI-solvable components, iterating with AI to create and refine solutions and using analytics tools to inform decision-making.
- Engage leaders to gain buy-in and support for new directions, showcasing measurable AI-driven impact by illustrating how AI contributed to results (e.g., time savings, improved quality). Share learnings to aid in scaling AI adoption.
- Partner with internal teams and external agencies to ensure high-quality delivery. Provide counsel to team and cross-functional partners on complex matters, leveraging key contacts and data to influence decisions within and beyond own area of expertise.
- Challenge the status quo by seeking innovative ways to elevate marketing impact. Actively experiment with emerging AI technologies to navigate work beyond traditional role boundaries (e.g., prototyping, analysis, drafting)—especially when circumstances are unclear or rapidly changing.
- Document, report, and communicate tangible impact in review forums with leadership, demonstrating clear ROI through data-backed insights. Use AI responsibly and ethically, safeguarding people, data, and intellectual property through policy-compliant practices and validation of outputs.
Minimum Qualifications
- 10+ years of experience developing and executing data-driven B2B/Enterprise marketing strategies to drive growth and measurable results.
- Ability to craft data-driven narratives that effectively communicate complex marketing metrics, insights, and results to varied stakeholders.
- Experience collaborating with cross-functional and external teams within an agile framework.
- Proven capability to manage multiple initiatives and priorities, focusing on high-impact opportunities.
- Comfort with ambiguity, leveraging data insights and AI tools to adjust and refine strategies in real-time across international teams.
- Proven experience in a fast-paced, global marketing environment requiring quick decision-making and a strategic, impact-driven approach.
- Experience incorporating data insights and AI-powered workflows into marketing campaigns.
Preferred Qualifications
- BA/BS degree.
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and awareness of emerging AI technologies.
- Proven experience in redesigning workflows using AI tools and delivering measurable AI-driven outcomes.
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and achieve measurable impact (e.g., efficiency gains, quality improvements).
- B2B marketing experience in the tech sector.
