About the Role
Join our innovative and high-impact grocery business that is transforming customer experiences. The MENA Grocery team is looking for a self-starter to build new business ventures from the ground up in a fast-paced environment. This role involves establishing trust with cross-functional teams and taking ownership of complex business, technology, and operations processes. You must thrive in an entrepreneurial setting, embrace ambiguity, and effectively prioritize competing tasks. Success in this role requires high judgment, strong analytical skills, and excellent document writing with concise communication.
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Key Responsibilities
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Storefront & In-Store Customer Experience Ownership
- Own the customer-focused strategy for storefront and in-store marketing surfaces.
- Define and execute campaigns to enhance discovery, conversion, and repeat usage.
- Collaborate with Product, UX, Tech, and Analytics teams to deliver scalable and impactful solutions.
- Ensure marketing placements are simple, intuitive, and performance-driven.
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Outbound Customer Messaging
- Manage the strategy and execution of outbound messaging (push notifications, email, WhatsApp/SMS).
- Develop messaging frameworks, cadence, and targeting strategies to engage customers without causing fatigue.
- Conduct experiments and continuously optimize based on data and customer insights.
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Out-of-Home (OOH) Marketing
- Plan and execute OOH campaigns to boost brand awareness and local relevance.
- Create clear creative briefs, manage agencies, and ensure timely delivery of campaigns.
- Enforce high standards for message clarity, brand consistency, and measurable outcomes.
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Creative Direction & Execution
- Lead the creative development and mock-ups for storefront, outbound, and OOH campaigns.
- Review and iterate on creative assets to meet the company’s standards for clarity and customer trust.
- Balance speed of execution while maintaining long-term brand and customer experience quality.
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Measurement & Results
- Define success metrics and monitoring mechanisms for all campaigns.
- Analyze performance data to identify root causes and drive corrective measures.
- Clearly communicate results and trade-offs to senior stakeholders.
Basic Qualifications
- 4+ years of professional marketing experience (non-internship)
- Proven experience using data and metrics to drive improvements
- Proficiency with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Ability to manipulate and analyze data using Microsoft Excel
- Experience building, executing, and scaling cross-functional marketing programs from concept to completion
- Proven track record of producing marketing promotional material for owned and operated channels
- Experience in developing brand identity and voice
- Skilled in creating brand marketing content
Preferred Qualifications
- Experience using customer research, data, and metrics to substantiate assumptions and evaluate marketing program efficacy
- Proven ability in designing and executing joint marketing plans with strategic alliance partners on a global scale
Diversity and Inclusion
Our inclusive culture empowers our team members to deliver the best results for our customers. If you require workplace accommodation or adjustments during the application and hiring process, please seek additional information to ensure you receive the necessary support.
