About the role
As our Channel Director, Branded Channel, you'll lead the Middle East and Africa Business Unit’s largest trade channel. You'll oversee a team managing three Certified Store partners across seven countries, alongside the relationship with another key partner. Your responsibilities will include growing our store network, accelerating e-commerce, and creating distinctive brand experiences online and offline. Additionally, you will develop an experienced commercial team and build strong, mutually beneficial partner relationships.
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Required Qualifications
- Led a Branded Channel, branded retail channel, or comparable brand-led retail channel, with responsibility for commercial performance and growth.
- Developed commercial strategies that have delivered profitable, sustainable customer and/or channel growth.
- Managed profitability and financial performance, including trade investment and commercial KPIs.
- Built and developed capable commercial teams that deliver results through clear priorities and effective ways of working.
Preferred Qualifications
- Developed strategic partners and strengthened customer relationships to support sustainable growth.
- Shaped omnichannel strategies spanning physical retail and e-commerce.
What you will build
- Strengthen like-for-like growth while expanding the store network in high-value locations and shopping malls.
- Unlock e-commerce as both a growth engine and a distinctive brand experience.
- Deliver commercial targets while improving retail execution, financial performance, and trade investment efficiency.
- Create a clear roadmap for store network and e-commerce expansion.
- Bring a strong channel perspective to Business Unit and Sales Leadership Teams.
If you have developed customers and retail (branded) channels profitably through a capable team, you will feel at home here. What matters most is how you bring people together through leadership, collaboration, and storytelling.
Life on the team
You will join our Middle East and Africa team within Markets & Channels, helping expand the brand across a region with high potential. We stay connected through regular one-to-ones, channel meetings, and business unit sessions. Our hybrid rhythm brings us together for important meetings and team events, alongside focused home working. You will strengthen a collaborative culture while developing people and building trusted relationships across teams.
What success looks like
You will establish the Branded Channel as a strong platform for sustainable growth across stores, e-commerce, and partner performance. Saudi Arabia will be a key priority, alongside new routes to market and stronger capabilities. You will work closely with partner leadership, regional and global Branded Channel teams, marketing, e-commerce, operations, finance, commercial development, leadership teams, and your direct team.
What’s in it for you?
Here is what you can expect:
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- Workplace - When you join the team, you'll be assigned a primary workplace location, i.e. one of our offices, stores, or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity, and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the company, where everyone feels safe, valued, and they belong.
The company is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, and religion) to apply for roles in our team.
The company is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
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