About the Role
Join a dynamic team in Dubai, a strategic hub for regional operations, as a Channel Marketing EWS/IT Leader. In this role, you will lead channel marketing strategy and execution across the META region, aligning with local priorities and the company’s commercial partner program framework. Your contributions will drive partner recruitment, enablement, retention, and accelerate channel sales while enhancing digitalization and joint marketing activities. Collaboration with Channel Sales and META Field Marketing will be crucial to ensure partner insights shape the marketing content and campaigns, driving both process excellence and regional growth.
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What you’ll do:
- Collaborate with global and regional teams to develop marketing strategies aligned with META goals and market positioning.
- Align with META Channel Sales on strategies, business priorities, and the partner program framework, building understanding of target audiences, customer needs, and market trends to provide relevant enablement tools.
- Provide channel insights for integrated campaigns and product launches, ensuring partners have the necessary content to promote the company’s products and services.
- Drive partner adoption of the company’s digital tools, calculators, and configurators that enhance the sales of sold solutions.
- Ensure access to comprehensive training for partners regarding the company’s portfolio and value propositions across industry segments.
Channel Marketing Planning, Content and Execution
- Lead the EWS and IT Channel Marketing teams in planning, executing, and measuring regional marketing activities.
- Collaborate closely with marketing and content teams to adapt materials for regional requirements.
Partner Programs
- Develop and maintain the EWS and IT partner program framework, defining the value proposition aligned with EMEA and APAC programs.
- Spearhead regional planning and performance measurement of partner programs, while driving onboarding, training, loyalty, and incentive initiatives.
- Promote the adoption of the company’s digital platforms, including PRM, partner training portals, EDI, Order Centre, and product inventory APIs.
Joint Marketing Activities and Lead Management
- Oversee joint marketing activities with channel partners, managing MDF allocation and campaign activation.
- Partner with Field Demand Generation to use CRM/PRM technologies to deliver sales-ready leads and enhance partner follow-up.
Data-Based Decision Making
- Collaborate with Sales to uphold high-quality partner data, continuously improving program performance and the impact of marketing investments.
Qualifications:
- Bachelor’s degree in marketing, product management, channel management, or a related field, with relevant job experience.
- Minimum of 10 years’ experience in channel marketing or marketing communications, with a focus on partner program strategy development.
Skills:
- Proven experience managing extensive marketing teams across various regions (approximately 50 people).
- Ability to collaborate with channel sales or customer-facing organizations.
- Familiarity with Continuous Improvement and agile methodologies.
- A process-oriented and data-driven approach.
- Strong leadership and coaching capabilities.
- Excellent communication skills in English, both verbal and written.
What we offer:
- Competitive compensation and benefits based on experience and impact.
- Opportunities to work on challenging projects within a dynamic and collaborative environment.
- Support for internal mobility and promotions from within.
- Commitment to long-term development through continuous learning and global programs via the company University.
- A focus on wellbeing, safety, and empowerment to thrive within a supportive workplace environment.
Living and Working in Dubai
Dubai offers strong professional opportunities in a diverse and modern business community. Employees in Dubai benefit from a stable organization that promotes clear communication and flexibility for career growth and development.
Equal Opportunity Commitment
We are committed to ensuring equal employment opportunities and our recruitment processes use balanced selection criteria that avoid unlawful discrimination based on protected statuses.
Ready to make a difference? Join our team and be part of a company shaping the future of sustainable manufacturing and power management!
