About the Role
We are seeking a Channel Marketing Specialist in Industrial Automation and Digital Energy System Integrators to contribute significantly to the success of the EcoXpert and Alliance Partner Programs. This position involves collaborating with internal stakeholders, sales teams, account managers, and external partners to create and execute effective marketing campaigns, enablement tools, and co-branded initiatives. The primary goal is to enhance visibility, engagement, and performance across the EcoXpert and Alliance Partner ecosystem.
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Key Responsibilities
Partner Marketing Strategy
- Design and implement the Channel Go-To-Market (GTM) strategy within the cluster as agreed upon between the Business Unit VPs.
- Define and structure the 3-Year Channel growth and saturation action plan, AMSP, and partner programs strategy and framework, including partner tiering, platforming, commercial policies, business and competency requirements, value proposition, and offer scope for the region.
- Develop and implement regional marketing strategies to support partner recruitment, enablement, and growth through initiatives like Segment Specialization, Partnering for Sustainability, Badges, and process improvements to enhance the delivery of partner program benefits, customer retention, and acquisition.
- Collaborate with competency teams to ensure local accuracy and availability of training assets, certification paths, and competency assessments.
- Work with global teams and badge leaders to leverage best-in-class program guidelines, tools, and support (EDCM, mySchneider content, Partner Program Guidebook, University Catalog…).
Campaign Development
- Collaborate with local Offering Managers and Global Marketing Business Partners to design and execute integrated marketing campaigns (digital, events, content, social media) promoting solutions and partner success stories.
- Advocate for partner needs by developing content and toolkits that support HERO launches and contribute to the overall value proposition and messaging.
Partner Enablement
- Promote and manage marketing toolkits, co-branding assets, and training materials to equip partners with necessary go-to-market resources.
- Ensure certifications and specialization trainings and updates are deployed and completed by partners.
- Launch cross-selling initiatives to increase the company’s share of wallet within the partner network.
- Contribute to designing a compelling and engaging digital partner journey.
Performance Tracking
- Monitor and analyze campaign performance, partner engagement, satisfaction, and Return on Investment (ROI) using CRM and marketing automation tools.
- Ensure accurate tracking through EDCM and MySchneider platforms.
- Oversee Sales execution.
- Drive partner success and program recognition through marketing and demand generation initiatives.
- Lead partner transformation towards digital and recurring service revenue models.
- Support AMSP initiatives (Recruit, Convert, Sell More, Saturation, HERO launches) and aid countries in implementing marketing action plans and performance tracking.
Cross-Functional Collaboration
- Align messaging and ensure a consistent partner experience by closely working with product marketing, sales, and other channel managers.
Event Management
- Support participation in trade shows, webinars, and partner events, including content development and logistics coordination.
Content Creation
- Collaborate with content teams to produce engaging case studies, videos, blogs, and newsletters that showcase innovations and their impact.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
- 5 years of experience in channel marketing, partner programs, or B2B marketing—preferably in the energy, automation, or technology sectors.
- Strong understanding of partner ecosystems and indirect sales models.
- Proficiency with marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce).
- Deep understanding of industrial automation and digital building with a passion for learning and comprehending the portfolio.
- Excellent communication, project management, and stakeholder engagement skills.
- Passion for sustainability, innovation, and partner success.
Preferred Skills
- Familiarity with the EcoXpert/Alliance Program or similar partner ecosystems.
- Understanding of business model transformation and the rise of digital services.
- Strong collaboration and networking abilities across internal and external stakeholders.
- Customer-first mindset focused on delivering excellent partner journeys.
- Ability to translate complex technical concepts into business value propositions.
- Strong business acumen and market intelligence.
- Experience with customer platforming and qualification.
- Deep understanding of go-to-market strategies, market trends, and project environments.
- Proven experience in channel development and transformation.
Travel
This role will require approximately 15-20% travel.
Rewards Designed for You
Our Total Rewards package is designed as a meaningful investment in you. It includes various benefits to help you care for yourself and your family, plan for your future, grow your skills, collaborate in an inclusive workplace, and contribute to your community.
Looking to Make an IMPACT with Your Career?
At the company, we believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – are the foundation for creating a supportive culture that drives business success. We invite you to join the company and actively contribute to achieving sustainability ambitions.
Become an IMPACT Maker – apply today!
