About the Role
In this role, you will be instrumental in shaping a platform that caters to diverse users including business owners, artists, and freelancers. You will build and manage a growth system grounded in data, AI, and user intent. This position transforms marketing from a traditional communication function into a real-time decision-making layer. You will have the autonomy to integrate marketing directly into the product, driving user acquisition and retention through intent detection and evolving the platform into a trusted financial assistant.
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Key Responsibilities
- Growth & Decision Layer (The Core): Build an intent detection and decisioning system utilizing user data. Integrate marketing into the product (product-led growth) to enable a "one intent -> one action" approach, enhancing the user's experience based on their current state.
- Data & MarTech Architecture: Develop the first-party data strategy, constructing the Customer Data Platform (CDP), data layer, event tracking, and data clean rooms while ensuring data quality, structure, and accessibility for automated decisioning.
- Customer Lifecycle & Personalization: Design the complete customer journey, shifting from traditional segments to individual scenarios influenced by user behavior, context, financial status, and life events.
- Go-to-Market & Growth Execution: Create go-to-market strategies for new products and markets, managing performance, partnerships, and product-led acquisition channels focused on Customer Lifetime Value (LTV), engagement, and delivered value.
- Brand & Trust: Define the platform's positioning as an AI-native financial assistant and trusted decision layer, ensuring consistent communication across all customer touchpoints.
- Compliance & Data Governance: Guarantee strict adherence to GDPR, privacy regulations, advertising standards, and consent management, working closely with the CISO, Risk, and Legal teams.
- Analytics & Intelligence: Develop a real-time metrics system to measure intent detection accuracy, conversion based on context, LTV, retention, and value delivered.
- Leadership & Cross-Functional Alignment: Lead the Growth, Data, Marketing, and CRM/Lifecycle teams while collaborating closely with Product, Tech, AI, Risk, and Compliance teams.
About You
- Executive Growth Leadership: At least 7+ years of extensive commercial experience in a senior marketing or growth leadership role within high-growth fintech, tech, or data-driven environments.
- Data & AI-Native Architecture: Proficient in developing first-party data strategies, CDPs, and event-tracking frameworks, using AI tools and predictive models to convert raw data into actionable decisions.
- Product-Led Growth (PLG) Depth: Demonstrated success in driving user acquisition, engagement, and retention through product workflows rather than overly relying on external ad campaigns.
- Regulated Environment & Compliance: Knowledgeable in data protection principles, GDPR, advertising regulations, and consent governance, prioritizing transparent use of data in the user's best interest.
- Autonomous Milestone Execution: Comfortable managing complex growth objectives, holding end-to-end responsibility for market entry, LTV metrics, and product-led journeys.
- Transparent & Supportive Leadership: Strong communication skills, fostering collaboration with product and tech teams, while maintaining a strict zero-tolerance policy for rudeness or office politics.
- Linguistic Fluency: Fluency in both spoken and written English to effectively lead global teams and synchronize cross-functional executive initiatives.
Desirable Qualifications
- Fintech & Digital Asset Background: Previous experience in building growth systems or personalized financial products in fintech, neobanks, or regulated web3 platforms.
- MarTech & AI Tooling Expertise: Hands-on experience in configuring advanced CDP platforms, custom large language model prompt setups, or AI-driven marketing automation engines.
- Startup Agility: Background in fast-paced, zero-to-one or lean startup environments where market entry strategies rapidly evolve.
The company Standard
- Mandate & Ownership: Complete ownership of the product organization and roadmap, reporting directly to the founders.
- Equity: A meaningful equity stake in a venture built from the ground up.
- Location & Flexibility: Options to be based in Lisbon, Dubai, Kyiv, or Lviv, with remote work possibilities for the right candidate.
- Impact & Ownership: Your contributions will significantly shape both the product and strategic direction of the company.
