As a CLM Executive/Specialist, you will be responsible for creating, shaping, and optimizing CLM campaigns (consisting of email, push, in-app, and web notifications) while also collaborating with various internal teams to develop end-to-end marketing strategies and user lifecycle journeys.
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In this role, you will:
- Develop a strategy to engage, retain, and re-engage customers during key milestones of the customer lifecycle segments.
- Create and run email, in-app, and push notifications; assist in copywriting, email design, and user performance of all C2C and B2C campaigns.
- A/B Test and optimize CLM campaigns with strategic content, frequency, and audience variations.
- Work closely with all teams to understand the customer base through insight segmentation and data analysis.
- Lead new product features, testing alongside product managers and leveraging email marketing & push notifications.
- Increase CLM’s traffic & engagement contribution while maintaining high-quality, relevant, and personalized messaging.
- Constantly analyze data to plan strategies and execute campaigns.
- Build audience segments and manage testing.
- Manage projects and assist BI/Tech teams with API-based campaigns.
Location
Dubai, United Arab Emirates
Requirements
- Bachelor’s degree or BSC from a reputable university.
- 3 years of experience in a similar field.
- Knowledge of basic digital marketing & advanced CLM tools.
- Practical knowledge of digital platforms and some CLM tools; experience with at least one email automation platform (Braze, Airship, Lean Plum, Acoustic, Moengage, Twilio, Sendgrid, SendinBlue).
- Understanding of web analytics (experience with Google Analytics is preferred).
- Strong understanding of current online marketing concepts, strategies, and best practices.
- Strong critical thinking, technical, and data analysis skills.
- Strong skills in MS Office Suite (Excel, PowerPoint).
- Sharp strategic thinking and ability to translate quantitative & qualitative data/insights into a strong targeted marketing strategy.
- Self-motivated & willing to take on new challenges.
Benefits
- A fast-paced, high-performing team.
- Multicultural environment with over 50 different nationalities.
- Competitive Tax-free Salary.
- Comprehensive Health Insurance.
- Annual Air Ticket Allowance.
- Employee discounts at multiple vendors across the emirates.
- Rewards & Recognitions.
- Learning & Development.
