About the Role
The position is accountable for proactively soliciting and handling sales opportunities. This role ensures that business is turned over properly and in a timely fashion for proper service delivery. It assists in leading all day-to-day activities related to sales, focusing on building long-term, value-based customer relationships that enable the achievement of sales objectives, while also achieving personal sales goals.
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Candidate Profile
Education and Experience
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 3 years experience in the sales and marketing or related professional area.
- OR
- 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 1 year experience in the sales and marketing or related professional area.
Core Work Activities
Building Successful Relationships that Generate Sales Opportunities
- Works collaboratively with off-property sales channels to ensure sales efforts are coordinated, complementary, and not duplicative.
- Builds and strengthens relationships with existing and new customers to enable future bookings through sales calls, entertainment, FAM trips, trade shows, etc.
- Develops relationships within the community to strengthen and expand the customer base for sales opportunities.
- Manages and develops relationships with key internal and external stakeholders.
- Provides accurate, complete, and effective turnover to Event Management.
Managing Sales Activities
- Participates in sales calls with members of the sales team to acquire new business and/or close on business.
- Executes and supports the operational aspects of business booked (e.g., generating proposals, writing contracts, customer correspondence).
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
- Identifies new business to achieve personal and location revenue goals.
- Understands the overall market - including competitors’ strengths and weaknesses, economic trends, and supply and demand - and knows how to sell against them.
- Closes the best opportunities for the location based on market conditions and location needs.
- Gains understanding of the location’s primary target customer and service expectations; serves the customer by understanding their business issues and concerns, to offer better business solutions.
Providing Exceptional Customer Service
- Supports the company’s service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
- Services our customers in order to grow share of the account.
- Executes and supports the company’s customer service standards.
- Provides excellent customer service consistent with the daily service basics of the company.
- Sets a positive example for guest relations.
- Interacts with guests to obtain feedback on product quality and service levels.
At Aloft, we’re looking for confident self-expressers who aren’t afraid to draw outside the lines. If you are excited about the possibilities to connect with others, then Aloft Hotels is the place for you. In joining Aloft Hotels, you join a portfolio of brands that fosters an inclusive environment where diversity is celebrated.
