Cold Email Outreach Specialist

Position Type: Full-Time, Remote
Location: Middle East Preferred
Working Hours: U.S. Client Business Hours

About the Role
A Cold Email Outreach Specialist is needed to generate qualified sales opportunities through strategic outbound email campaigns. This performance-driven position involves managing the entire cold email process, including building targeted prospect lists, crafting personalized outreach, and optimizing campaign metrics. The ideal candidate combines strong copywriting skills, knowledge of technical deliverability, and a data-driven mindset to effectively support the sales team.

If you are passionate about outbound prospecting, enjoy experimenting with messaging, and understand how to improve email deliverability, this role may be for you.

What You’ll Own
Prospect Research & List Building

• Build highly targeted prospect lists using:
  • Apollo
  • ZoomInfo
  • LinkedIn Sales Navigator
  • Crunchbase
  • Similar prospecting platforms
• Segment prospects by:
  • Industry
  • Company size
  • Job title
  • Geography
  • Ideal Customer Profile (ICP)
• Verify and clean contact data using:
  • NeverBounce
  • ZeroBounce
  • Clearout
• Maintain organized prospect databases and outreach lists.

Cold Email Campaign Management

• Write personalized cold email copy, subject lines, and calls-to-action.
• Build and launch multi-step outbound sequences (4–8 touchpoints).
• Personalize messaging using company and prospect research.
• Monitor campaign performance daily.
• Continuously optimize campaigns based on engagement and reply metrics.

Deliverability & Inbox Management

• Manage inbox reputation using platforms such as:
  • Instantly
  • Lemlist
  • Smartlead
  • Mailwarm
• Monitor:
  • Bounce rates
  • Spam scores
  • Sender reputation
  • Inbox health
• Rotate sending domains and inboxes to maximize deliverability.
• Identify and resolve deliverability issues before campaign performance declines.

Campaign Optimization & Reporting

• Conduct A/B testing on:
  • Subject lines
  • Messaging
  • CTAs
  • Send times
• Track key metrics including:
  • Open rates
  • Positive reply rates
  • Bounce rates
  • Conversion rates
• Prepare campaign performance reports and recommend improvements.
• Document testing results and optimization history.

Lead Qualification & CRM Management

• Review campaign replies and categorize responses accurately.
• Identify qualified prospects and route them to the sales team.
• Maintain accurate CRM records using:
  • HubSpot
  • Salesforce
  • Zoho CRM
  • Similar CRM platforms
• Ensure outreach data remains organized and up to date.

Compliance & Best Practices

• Ensure campaigns comply with:
  • CAN-SPAM
  • GDPR
  • CCPA
• Maintain suppression and unsubscribe lists.
• Follow outbound email best practices to protect sender reputation.

What Makes You a Strong Fit

• Excellent persuasive and concise writing skills.
• Strong analytical mindset with a focus on performance improvement.
• Comfort with outbound automation and deliverability tools.
• Organized, proactive, and execution-focused.
• Strong attention to detail.
• Always testing, learning, and optimizing campaign performance.

Required Experience & Skills
Experience

• 1–2+ years of experience in:
  • Cold Email Outreach
  • Outbound Lead Generation
  • Sales Development (SDR)
  • Outbound Marketing

Technical Skills

• Hands-on experience with:
  • Apollo
  • Instantly
  • Lemlist
  • Smartlead
  • Woodpecker
  • Similar outreach platforms
• Experience writing cold email campaigns.
• Strong Excel or Google Sheets skills.
• Excellent written English communication.

Nice-to-Have

• Experience managing large-scale email deliverability.
• Understanding of:
  • DNS
  • SPF
  • DKIM
  • DMARC
• Experience supporting B2B SaaS, agencies, or service businesses.
• Experience collaborating with SDRs or Account Executives.
• Familiarity with outbound automation workflows and CRM integrations.

What a Typical Day Looks Like

• Build and refine prospect lists.
• Launch and monitor outbound email campaigns.
• Review inbox health and deliverability metrics.
• Optimize messaging, targeting, and campaign performance.
• Qualify interested prospects and hand them off to sales.
• Update CRM records and maintain campaign documentation.

In short: You own outbound email execution—from research and personalization to optimization and lead qualification—ensuring a consistent flow of qualified opportunities into the sales pipeline.

Key Metrics for Success (KPIs)

• High email open rates.
• Positive reply and conversation rates.
• Low bounce rates and strong inbox health.
• Consistent campaign execution and optimization.
• Accurate CRM documentation.
• Growth in qualified outbound pipeline.

Why Join Us?

• Own the complete outbound email process from strategy to execution.
• Work with modern sales engagement and automation tools.
• Directly influence pipeline growth and revenue generation.
• Performance-driven environment with measurable impact.
• Opportunities to grow into:
  • Senior Outbound Specialist
  • Sales Development Team Lead
  • Outbound Growth Manager
  • Revenue Operations