Community Marketing Lead

About the Role / About the Job
In this role, you will build and maintain strong relationships with shopping centers, city studios, ambassadors, and local athletes to enhance brand presence. Your responsibilities will include planning and executing community initiatives, events, and photoshoots that drive engagement and set the brand apart from competitors. You will coordinate with store teams and ambassadors for product seeding, ensuring proper brand representation and high-quality image material for digital use. You will also act as a brand guardian by managing community requests and keeping an updated calendar of all community activities by tier.

As you oversee community initiatives and store opening activities, you will ensure compliance with budgets and adherence to brand standards. Monitoring, reporting, and evaluating the impact of community and marketing initiatives will be essential to support the Dare Today, Change Tomorrow sustainability strategy. Additionally, you will engage and collaborate with local athletic communities and affiliated studios to strengthen brand presence and community connections.

Responsibilities

• Build and maintain strong relationships with shopping centers, city studios, ambassadors, and local athletes to strengthen brand presence.
• Plan and execute community initiatives, events, and photoshoots that drive engagement and differentiate the brand from competitors.
• Coordinate with store teams and ambassadors for product seeding, ensuring proper brand representation and high-quality image material for digital use.
• Act as a brand guardian by managing community requests and maintaining an updated calendar of all community activities by tier.
• Oversee community initiatives and store opening activities, ensuring budget compliance and adherence to brand standards.
• Monitor, report, and evaluate the impact of community and marketing initiatives while supporting the Dare Today, Change Tomorrow sustainability strategy.
• Build and maintain strong relationships with store ambassadors, store teams, influencers, and key community figures.
• Engage and collaborate with local athletic communities and affiliated studios to strengthen brand presence and community connection.

Requirements

• Diploma in business, Marketing, or a related subject; Bachelor’s degree is an asset.
• Minimum of 5 years’ experience in marketing or event management.
• Background in the fitness industry is highly preferred.
• Strong understanding of community engagement and brand activation within the fitness or lifestyle sector.