About the Role
We are looking for a strong B2B storyteller to build the customer proof engine behind our growth. You will turn real customer outcomes, delivery work, implementation wins, testimonials, and ROI examples into compelling content that helps prospects trust us, understand our value, and move through the sales process with confidence.
You will work closely with Sales, Delivery, Client Success, Growth, and Product Marketing to identify proof points, interview customers and internal teams, and create high-quality assets such as case studies, customer stories, implementation snapshots, sales one-pagers, testimonial snippets, pitch slides, and thought leadership content. This is a hands-on role to start, with the opportunity to grow into a broader customer marketing and content function over time.
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Mission
Create the customer proof layer required to support ambitious growth. Every practice area should have strong customer evidence, implementation stories, sales narratives, and market-facing content that builds trust and supports conversion.
What You’ll Do
- Build and maintain a customer proof library across our practice areas.
- Interview customers, delivery teams, AEs, Sales Engineers, and project leads to extract outcomes and proof points.
- Create case studies, customer stories, before/after narratives, implementation snapshots, and ROI summaries.
- Create sales-ready proof assets, including one-pagers, deal stories, testimonial snippets, reference notes, pitch slides, and objection-handling proof.
- Support Product and Vertical Marketing with industry-specific content and customer evidence.
- Support Growth with campaign content, landing page proof, webinar topics, nurture content, and thought leadership.
- Build a repeatable customer story intake process so proof is captured as delivery happens.
- Coordinate approvals for customer quotes, logos, testimonials, and public references.
- Create founder and leadership content when needed to support market authority and category credibility.
What We’re Looking For
- Strong B2B writing, interviewing, and storytelling ability.
- Experience turning complex services, technology, or consulting work into simple commercial narratives.
- Ability to work with Sales and Delivery to understand what actually matters in deals.
- Strong organizational skills, including the ability to maintain a proof library, approval tracker, and content calendar.
Nice to Have
- Experience in SaaS, ERP, CRM/Salesforce, Notion, PMO/advisory, IT services, or consulting.
- Experience with case studies, customer marketing, sales enablement content, or executive thought leadership.
- Comfort using AI tools to accelerate transcripts, drafts, repurposing, proof extraction, and content variations.
Success Measures
- Number and quality of customer proof assets created by practice area.
- Sales usage of case studies, proof slides, and customer stories.
- Improved deal confidence, objection handling, and conversion support.
- Website and campaign engagement with proof-led content.
- Growth of referenceable customer and approval pipeline.
First 90 Days
- Audit existing customer stories, project outcomes, testimonials, and proof gaps.
- Create the first customer proof library structure.
- Produce the first 5-10 high-quality proof assets across priority practice areas.
- Build the customer story intake and approval process.
- Partner with Product and Vertical Marketing to add proof to core sales collateral.
