About the Role
In this position, you will be responsible for the creation and management of high-quality digital content across various platforms. Your role will involve analyzing target audiences, producing tailored content, and implementing strategies that enhance visibility and engagement.
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Responsibilities
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Content Needs Analysis:
- Analyze target audiences, their interests, and digital behavior.
- Identify suitable content types for different platforms and goals.
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Content Creation & Editing:
- Produce original, high-quality content for various platforms (official website, social media, newsletters, blogs, etc.).
- Proofread and edit content to ensure accuracy, consistency, and adherence to brand guidelines.
- Adapt tone and language to suit platform and audience.
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Digital Content Management:
- Coordinate with design and multimedia teams to align visuals with written content.
- Upload and manage content using CMS platforms.
- Monitor and evaluate content performance using analytics tools (e.g., Google Analytics).
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Search Engine Optimization (SEO):
- Apply SEO strategies to increase visibility in search engines.
- Select appropriate keywords and integrate them effectively into content.
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Creative Development:
- Propose new content topics and campaign ideas that align with the organization's goals and key events.
- Generate performance reports with improvement recommendations.
Qualifications
- Bachelor’s degree in media, Marketing, Communications, Arabic/English Language, or a related field.
- 2-4 years of experience in content development or a related role.
- Excellent command of both Arabic and English (writing and editing).
- Proven ability to write professionally and creatively across formats.
- Solid understanding of digital marketing concepts, SEO practices, and content management systems (CMS).
- Proficiency in tools such as Microsoft Office, Google Docs, WordPress, Canva, or Adobe Creative Suite.
- Strong time management skills and the ability to work under pressure.
- Personal Attributes:
- Creativity and innovation.
- Attention to detail and accuracy.
- Initiative and willingness to learn.
- Excellent communication and collaboration skills.
- Flexibility and adaptability.
