About the role
This position is a vital part of the Global Marketing team at a world-class online school delivering live, real-time learning to ambitious students around the globe. With growth goals set for the upcoming year, this role will play a key part in driving organic growth, helping to tell student stories, persuading prospective families, engaging our community of parents and students, and generating leads through impactful marketing collateral. You will collaborate closely with the Social Media Executive and Designer within the team.
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What you'll do
- Own the content calendar across campaigns, blogs, website copy, and video.
- Take over execution of website copy, ebooks (approximately one per month, plus regular updates), and campaign copywriting.
- Deliver regular paid and full-funnel marketing campaigns, including landing pages, Meta ad copy, and lead-generation assets.
- Write persuasive landing page copy optimized for keywords and conversions.
- Write and produce persuasive sales collateral that generates leads.
- Bring student stories to life across editorial and digital channels.
- Produce thought leadership content, collaborating with various teams for expert input.
- Work with the Social Media Executive to align written content with social content and tone of voice.
- Collaborate with the Designer on layout and design needs for content assets.
- Flag technical or on-page needs to the development team to support our GEO/AI search strategy.
- Suggest ideas for content improvements, new formats, or new series.
What you'll need
- 2-5 years of experience in a Content Marketing role.
- Experience with HubSpot and Canva.
- Video editing experience.
- Writing experience/portfolio across editorial and digital channels.
- Comfort with leveraging AI workflows to scale content production.
- A strong sense of brand and tone of voice, with the discipline to adhere to it.
- Ability to manage multiple pieces of content simultaneously; quick, proactive, and self-initiating.
- Ideas for improvements, new content types, or new content series.
- Understanding and experience in SEO and GEO (generative engine optimisation).
- High attention to detail and genuine care about the quality of what you produce.
What success looks like
- Success is defined by student achievements.
- Content is delivered on time, consistent with the brand and tone.
- Campaigns, ebooks, and website copy work cohesively.
- Student stories effectively persuade prospective families and engage our existing community.
- Opportunities for new content formats are identified proactively.
- AI is utilized to enhance output without compromising quality.
- Smooth collaboration with Social, Design, and Development teams, avoiding siloed work.
