Content Lead – HR Tech Abu Dhabi

Location
Abu Dhabi, UAE
Hybrid working pattern

About the Role
We are looking for an ambitious and commercially minded Content Lead to play a key role in the launch of HR Technology Abu Dhabi, a new event bringing together senior HR, technology, and business leaders to explore how technology, AI, and innovation are transforming the future of work.

You will take ownership of the event's content strategy, researching the market, identifying the issues and trends that matter most to our audience, and developing a compelling conference programme that attracts senior-level decision-makers.

Working closely with industry leaders, speakers, sponsors, sales, marketing, and event teams, you will build the content proposition from the ground up and help establish HR Technology Abu Dhabi as a must-attend event within the regional HR technology market.

This is an exciting opportunity for someone who enjoys researching, creating content, building relationships, and bringing ideas to life, and who wants to play a visible role in launching and growing a new event in a fast-moving market.

Key Responsibilities

Content & Programme Development

• Own the content strategy and conference programme for the launch of HR Technology Abu Dhabi.
• Conduct extensive market research through telephone interviews, meetings, desk research, industry reports, social media, and attendance at relevant industry events.
• Build relationships with senior HR, technology, and business leaders to understand their priorities, challenges, and emerging trends.
• Identify compelling topics, themes, and speakers that will resonate with the target audience.
• Develop and write high-quality conference programmes, session descriptions, speaker briefs, and supporting content.
• Ensure the programme is commercially relevant, differentiated, and aligned with the overall event proposition.
• Continuously monitor the HR technology, AI, and future-of-work landscape to ensure content remains current and engaging.

Speaker & Industry Engagement

• Research, identify, and recruit senior-level speakers and industry experts.
• Build and maintain strong relationships with speakers, ensuring they are well briefed and supported throughout the process.
• Work with speakers to develop engaging session content and formats.
• Manage speaker communications, biographies, photographs, presentations, and other event content.
• Develop a strong network of industry contacts across the UAE and wider Middle East region.

Marketing & Commercial Support

• Create compelling content and messaging to support the marketing and sales teams.
• Develop marketing, sales, and telesales briefs that clearly articulate the event's content proposition and audience value.
• Work closely with marketing to develop content-led campaigns, speaker announcements, agenda launches, and other promotional activity.
• Collaborate with sponsorship and sales teams to ensure the programme supports the commercial objectives of the event while maintaining content integrity.
• Identify opportunities for content to support audience acquisition, engagement, and sponsor value.

Event Delivery

• Manage content production timelines and ensure key milestones are delivered on schedule.
• Work closely with event operations, marketing, sales, editorial, and other internal teams to deliver the event successfully.
• Attend and play a key role in the delivery of HR Technology Abu Dhabi, including on-site speaker management and conference delivery.
• Gather audience and speaker feedback and use insights to continuously improve future editions of the event.

What We're Looking For

• Strong written and verbal communication skills, with the ability to develop compelling content and confidently engage senior industry professionals.
• Excellent research and analytical skills, with the ability to identify trends and turn insights into relevant event content.
• A natural curiosity about HR, technology, AI, the future of work, and business transformation.
• Confident relationship-building skills and the ability to engage with senior stakeholders and potential speakers.
• Strong organisational and project management skills, with excellent attention to detail.
• The ability to manage multiple deadlines and priorities in a fast-paced events environment.
• Creative thinking and the confidence to challenge conventional ideas and develop fresh approaches to event content.
• Commercial awareness and an understanding of how content contributes to audience growth, engagement, and event revenue.
• Comfortable working independently while also collaborating closely with a wider team.
• Willingness to travel and work on-site at events when required.

What We Value

• Curiosity – You naturally want to understand what is happening in the market and what matters to our audience.
• Creativity – You enjoy coming up with fresh ideas, formats, and ways to make an event stand out.
• Influence – You can confidently communicate your ideas and build relationships with senior industry professionals.
• Commerciality – You understand that great content needs to deliver value for our audience, sponsors, and the wider business.
• Ownership – You take responsibility for your projects, meet deadlines, and are motivated by seeing an idea develop into a successful event.
• Collaboration – You enjoy working across teams and bringing people together to deliver a shared goal.

Experience Required

• Previous experience in conference production, event content, journalism, editorial, research, marketing or a related field would be advantageous.
• Experience within the HR, HR technology, technology, SaaS or future-of-work sectors would be beneficial but is not essential.
• Degree-level education or equivalent experience.
• Excellent written and verbal English.
• Strong research, interviewing, and copywriting skills.
• Experience engaging with senior-level professionals would be advantageous.
• An understanding of the UAE or wider Middle East business market would be beneficial.
• Fluency in Arabic would be an advantage but is not essential.