About
The Content Manager is accountable for shaping the end-to-end content strategy and execution to strengthen brand equity, enhance consumer engagement, and drive measurable business outcomes. This role operates at the intersection of brand, digital, and commercial teams—translating consumer insights and business objectives into compelling, high-impact content across platforms. The role requires a balance of strategic thinking, data-driven decision-making, and execution excellence.
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Responsibilities
- Anticipates audience needs and translates insights into relevant, engaging content that drives connection and recall.
- Builds cohesive, multi-channel content strategies aligned to brand positioning and business priorities, ensuring consistency across touchpoints.
- Uses performance data and insights to continuously refine content strategy, formats, and messaging.
- Delivers high-quality content at pace, ensuring strong attention to detail and adherence to brand standards.
- Effectively collaborates with internal teams and external partners, aligning diverse stakeholders to deliver unified outcomes.
- Owns and delivers a clear, insight-led content strategy across digital, social, and campaign channels.
- Develops and governs a structured content calendar aligned with brand and commercial priorities.
- Translates business goals into compelling, platform-specific storytelling and narratives.
- Partners with agencies and cross-functional teams to create, review, and optimize content assets.
- Continuously tracks content performance and drives optimization through testing and insights.
- Ensures consistency in tone, messaging, and visual identity across all consumer-facing content.
Requirements
- Preferably 5+ years of relevant experience.
- Strong storytelling and content strategy capabilities with experience across multi-channel ecosystems.
- Analytical mindset with the ability to interpret data and convert insights into actions.
- Strong communication and stakeholder management skills in a cross-functional environment.
- High ownership, agility, and ability to manage multiple priorities in a fast-paced setup.
- Demonstrates ownership, bias for action, and continuous learning mindset.
- Drives collaboration and alignment across teams to deliver business impact.
- KPIs include: content engagement (CTR, views, shares), audience growth, conversion impact, content quality, and consistency in brand execution.
Work Conditions
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company's facilities. Field roles are most effectively done outside of the company's main facilities, generally at the customers’ or suppliers’ locations.
