Content Writer

About the Role

We are seeking a skilled and commercially focused Content Writer to join our in-house Marketing team in Dubai. The successful candidate will create engaging and accurate content across various communication channels, including social media, websites, property campaigns, and more. By leveraging local market expertise and data-driven insights, you will help us showcase high-potential investment opportunities to local and international real estate investors.

Key Responsibilities

• Write content for social media, websites, property campaigns, email marketing, and presentations.
• Create property descriptions, campaign copy, captions, articles, video scripts, and corporate content.
• Produce clear and commercially focused content aligned with the brand.
• Conduct property, location, market, competitor, and real estate research.
• Proofread and edit content for accuracy, grammar, clarity, and consistency.
• Apply SEO principles to website, article, landing-page, and campaign content.
• Coordinate with the Social Media Manager, Graphic Designer and Video Editor, Performance Marketing Specialist, and Sales teams.
• Support property launches, recruitment campaigns, employer branding, and leadership content.

Requirements

• Three to five years of professional content-writing experience.
• Excellent English copywriting, proofreading, editing, and storytelling skills.
• Strong grammar, research, and fact-checking abilities.
• Good knowledge of SEO content-writing principles.
• Experience writing for digital campaigns, websites, social media, and email marketing.
• Experience in Dubai real estate or the luxury sector is preferred.
• Arabic or additional language skills would be an advantage.
• A strong writing portfolio is required.