About the Role
Our client is a fast-growing FMCG coffee business, expanding its presence in Saudi Arabia and seeking a senior, well-connected coffee and FMCG sales professional. This role focuses primarily on B2C sales, with additional support for B2B activities. It requires a hands-on approach to build the market and advise the company on entering and growing its presence in Saudi Arabia, including securing the right distributors. The candidate should be comfortable operating autonomously in a market without a local office.
Ready to apply for roles like this?
Unlock the company name and direct application link. Subscribers get instant access to fresh jobs across Dubai, Abu Dhabi and Riyadh, many with visa support.
Unlock employer & apply directly
Key Responsibilities
- Develop and execute the go-to-market strategy for the company’s B2C coffee business across Saudi Arabia.
- Identify, evaluate, and onboard key distributors and channel partners in Saudi Arabia and the wider region.
- Provide hands-on advisory support to the company leadership on market entry, route-to-market, and commercial structure for the region.
- Support and contribute to B2B sales activity alongside the core B2C focus.
- Build and manage relationships with retailers, distributors, and trade partners across the coffee and broader FMCG landscape.
- Travel periodically to engage with the company’s existing business and sales teams, share market learnings, and help guide the development of the Saudi Arabia business.
- Act as a trusted, on-the-ground advisor as the company scales its presence in the region, with expectations to build and manage a team as the business grows.
Requirements
- At least 10 years of experience in the coffee industry and/or broader FMCG sales and marketing, with a strong B2C focus.
- Deep, well-established network within the coffee industry in Saudi Arabia, able to advise on key distributors and market entry.
- Proven sales and relationship-building track record; able to open doors and close deals.
- Previous experience managing a team is preferred, as the role is expected to evolve into a people-management position.
- Comfortable working independently/remotely without a local office infrastructure while staying connected to a small regional team.
- Fluent English speaker.
- Honest, hard-working, relationship-driven, and willing to travel as needed.
- Local Saudi Arabian candidates strongly preferred but not essential.
- No specific educational background required; industry experience and network are most important.
