Creative and Content Manager - Dubai Campus

About the Role

The Creative and Content Manager will lead the strategic development and delivery of the company's content, social media, web content, and creative output. This role oversees the company's core social media presence, web content strategy and governance, and integrated content programmes aligned to student recruitment, research, reputation, and engagement objectives. The position drives innovation and excellence across all channels owned by the company.

The role holder acts as the company's senior subject matter expert for social media, content, digital storytelling, and web content, advising senior stakeholders across the institution on channel strategy, website content best practices, campaign integration, brand consistency, audience engagement, and digital user experience. The Creative and Content Manager will lead a multidisciplinary creative content team that includes social media, web content, editing, graphic design, and artwork functions, ensuring high-quality, audience-focused, accessible, and brand-aligned content across the company's website, digital platforms, and campaigns.

This postholder will play a key role in shaping the company's digital presence and reputation through strategic leadership, creative innovation, data-led decision-making, and effective web content governance.

Key Duties & Responsibilities

• Develop and implement the company's social media, design, and web content strategy in line with institutional priorities, brand guidelines, and student recruitment objectives.
• Plan, create, publish, and optimize engaging content across the company's website and social media channels to enhance brand awareness, engagement, support student recruitment objectives, and assist in conversion.
• Plan, prioritize, and organize own workload and resources effectively to deliver agreed objectives, ensuring projects and activities are completed to a high standard and within required timelines.
• Complete routine operational tasks independently, following established processes and procedures to support the effective delivery of content, creative, and digital activities.
• Manage the company's social media channels (Instagram, X, Facebook, and LinkedIn) by developing content calendars, handling community management, paid campaigns, Google reviews, and audience engagement.
• Lead and manage the company's design team (staff of two), overseeing the planning, prioritization, and delivery of high-quality creative assets across digital and print channels. Provide direction, coaching, and performance management to ensure design outputs align with the company's brand guidelines, campaign objectives, and institutional priorities, while ensuring projects are delivered on time and to a consistently high standard.
• Maintain and update website content using the Content Management System (CMS), ensuring information is accurate, accessible, user-focused, and optimized for SEO.
• Oversee the allocation of design resources across multiple campaigns and projects, working closely with marketing colleagues and stakeholders to prioritize workloads, maintain quality standards, and ensure the timely delivery of creative assets that support student recruitment, events, research, and corporate communications.
• Manage the company's visual content production, including photography and videography, ensuring the development of high-quality, engaging visual assets that support student recruitment, brand awareness, events, research, and institutional storytelling across digital and print channels. Coordinate content capture and oversee editing and post-production.
• Ensure all digital content complies with company brand standards, accessibility requirements, editorial guidelines, and best practices.
• Build and maintain strong relationships with academic schools, professional services, and external partners to source, develop, and coordinate engaging content and integrated marketing campaigns. Act as the key liaison for content, social media, and web-related activities, ensuring information is communicated accurately, consistently, and in a timely manner to the appropriate stakeholders using established processes. Develop effective working relationships and networks across the company and with external partners to facilitate collaboration, share knowledge, influence decisions where appropriate, and support the successful delivery of institutional priorities and marketing objectives. Deliver high-quality, customer-focused service to internal and external stakeholders.
• Collaborate closely with the Recruitment and Admissions teams to understand and support business priorities in measurable and impactful ways.
• Monitor digital trends, emerging platforms, and industry best practices to continuously improve the company's social media and web presence.
• Undertake analytics of social media, website, and campaign performance using analytics tools, providing regular reports and recommendations to improve engagement, user experience, and conversion.
• Lead website content reviews, audits, and optimization projects to improve user journeys, information architecture, and overall website performance.
• Support the planning and delivery of digital marketing campaigns, student ambassador initiatives, and user-generated content to increase reach and engagement.
• Apply initiative, creativity, and sound judgment to identify, analyze, and resolve complex issues, assessing options and implementing effective solutions to support company objectives.
• Manage the day-to-day delivery of web and social media activity, ensuring projects are delivered on time, to a high standard, and in line with agreed priorities.
• Provide expert advice and guidance to internal stakeholders on content strategy, social media, web content, and digital communications. Regularly communicate operational and specialist information across the company and, where required, influence and negotiate with senior stakeholders on complex issues to support the successful development and implementation of company operations, marketing initiatives, and strategic objectives.
• Show awareness and sensitivity towards stakeholder needs, escalating concerns and seeking appropriate support where required.

Essential & Desirable Criteria

Essential

• Educated to degree level
• At least 8 years’ professional experience in content, web editing, social media, digital marketing, or brand communications roles.
• Demonstrable experience of developing and delivering integrated content and social media strategies.
• Proven experience managing creative and/or multidisciplinary teams.
• Strong leadership and people management skills with experience developing high-performing teams.
• Significant experience commissioning and overseeing creative content production across multiple formats and channels.
• Demonstrable experience overseeing the production of high-quality creative assets across digital and print channels, ensuring consistency with brand guidelines and marketing objectives.
• In-depth knowledge of social media platforms, content trends, digital storytelling, and audience engagement strategies.
• Excellent copywriting, editing, and proof-reading skills.
• Strong understanding of brand management and experience working within established brand guidelines.
• Excellent stakeholder management skills with experience influencing and collaborating at senior levels.
• Strong analytical skills with experience using insight and performance data to inform strategy and decision-making.
• Excellent organizational, project management, and prioritization skills with the ability to manage multiple complex projects simultaneously.
• Ability to work under pressure, meet deadlines, and maintain exceptional attention to detail.
• Commercial awareness and experience managing external suppliers.
• Excellent communication, presentation, and IT skills.
• Experience managing cross-functional projects and campaigns.
• Experience of accessibility and inclusive content best practices.

Desirable

• Experience within the Higher Education sector and understanding of the macro issues affecting the sector.
• Experience of video-led and multimedia content strategies.
• Knowledge of SEO and digital analytics.

Contract Details

• Location: Dubai Campus
• Full-Time Equivalent: 1 FTE (full-time - 35 hours per week)
• Contract: Open-ended

Benefits

The company offers a vibrant and forward-looking environment, establishing a community spirit that values collaboration and inclusivity, enhancing not just academic but also professional growth. The values of Belong, Collaborate, Inspire, and Celebrate characterize how the company conducts itself and strengthens its commitment to fostering innovation and leadership among its members.