About the Role
We are seeking a Senior Creative Manager to lead the creative and social media direction at the company. In this role, you will be responsible for developing campaign ideas and seasonal moments on social media, producing engaging video content, and managing collaborations with influencers, UGC creators, and creative agencies. You will work closely with the social media, design, performance marketing, and category teams to ensure that our creative output aligns with the brand's identity and objectives.
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Key Responsibilities
- Lead the creative direction of the company's social media channels, ensuring consistency with brand identity and tone of voice.
- Develop creative concepts for key seasonal campaigns, including Saudi National Day, Founding Day, Ramadan, Eid, and White Friday.
- Plan and manage the annual social media content calendar in collaboration with the marketing team.
- Monitor trends on Saudi social media to produce timely content for the company.
- Oversee video production from concept to final delivery, including scripts, storyboards, shoots, and post-production.
- Produce short-form video content for platforms such as Snapchat, TikTok, Instagram, and X.
- Identify, contract, and manage influencers and UGC creators, including briefing, content approval, and performance tracking.
- Brief and manage creative and production agencies to ensure deliverables meet quality, timeline, and budget requirements.
- Develop and maintain social media brand guidelines.
- Review and approve creative and social content before publication.
- Collaborate with the performance marketing team to test creatives and analyze results for future content improvements.
- Manage the creative, production, and influencer budget, reporting on spend and results.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, Graphic Design, or a related field.
- Minimum 7 years of relevant experience in creative, content, social media, or related functions.
- Minimum 3 years of experience in a senior, lead, or managerial role, demonstrating ownership of creative strategy, content development, and campaigns.
- Strong portfolio showcasing successful social media campaigns and video-first content, from concept development through execution.
- Proven experience in managing or collaborating with influencers, UGC creators, creative partners, and production agencies, preferably within the Saudi market.
- Strong understanding of Saudi culture, consumer behavior, digital trends, and the local social media landscape, with the ability to translate cultural insights into engaging content.
- Hands-on experience across the video production lifecycle, including concept development, scripting/storyboarding, production, and post-production.
- Professional proficiency in Arabic and English, with strong written and verbal communication skills.
- Strong project and stakeholder management skills, with the ability to manage multiple campaigns, creative deliverables, and deadlines in a fast-paced environment.
Preferred Qualifications
- Previous experience within a creative, advertising, digital, or social media agency.
- Strong Arabic copywriting and content development skills, specifically for Saudi audiences and social platforms.
- Working proficiency in Adobe Creative Suite and Figma, with the ability to review and provide direction on creative assets.
- Hands-on experience using AI-powered image and video tools for creative ideation, content development, production, or optimization.
