About the Role
Responsible for managing creative design activities, this role includes leading creative direction, ensuring brand consistency, and overseeing the delivery of high-quality visual content across campaigns and marketing initiatives, all in alignment with business objectives.
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Key Accountability Areas
Creative Leadership & Direction
- Manage creative direction across campaigns and key initiatives
- Translate business and marketing briefs into clear and actionable creative directions
- Review and challenge creative concepts to ensure relevance, clarity, and impact
- Ensure alignment of creative outputs with marketing objectives and target audience needs
Brand & Visual Identity Governance
- Ensure all creative outputs comply with brand guidelines and visual standards
- Maintain consistency of visual identity across channels, materials, and markets
- Support development and refinement of brand guidelines when required
Creative Operations & Delivery
- Manage end-to-end creative workflow from brief to final delivery
- Ensure timely delivery of outputs at the required quality standards
- Prioritize and allocate work based on business needs and deadlines
- Maintain visibility on workload and output across the team
Content & Visual Development
- Oversee development of design, video, and visual content across platforms
- Ensure consistency in visual style, messaging, and execution across all outputs
- Support development of campaign assets, product visuals, and marketing materials
Team Management
- Manage and guide designers, media team, and photographers
- Review outputs and provide clear and constructive feedback to maintain quality standards
Role Accountability
HR Proficiency:
- Ability to recruit, recognize and cultivate high performers, creating a robust second line of management.
- Ability to recognize low performers and guide them to improve or release them.
- Ability to treat subordinates equally without discrimination.
- Ensure that assessment criteria for subordinates is based on performance leading to planned results.
- Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.
Responsibility:
- Take full responsibility for operations as per the job description and deliverables required from this position, considering general company guidelines.
- Anticipate problems and make proactive steps to prevent them.
- Make timely and proper decisions as necessary.
Delivery:
- Deliver results in a timely manner, maintaining required quality and cost.
Making a Tangible Difference:
- Must make a tangible difference in the area of operation, exceeding business expectations.
Business Planning and Performance:
- Transform corporate goals into business plans.
- Plan, follow up, and execute annual or development plans.
- Monitor plan performance, initiating actions to strengthen results and corrective actions as necessary.
- Provide periodic work progress reports.
- Monitor and control budgets and expenses to achieve optimal cost efficiency.
Organizational Development:
- Develop the organizational structure according to current requirements, considering future and development plans.
- Ensure availability of job descriptions for all roles and their deployment.
Business Process Improvements:
- Develop and coordinate well-defined written systems, policies, and procedures; seek automation opportunities.
- Navigate IT solutions relevant to the job and business.
- Promote the use of automated systems and their full utilization.
Quality:
- Quality is considered a prime competitive advantage; managers are expected to act accordingly.
Adaptation:
- Adapt to new techniques, technologies, management structures, and business models.
Health, Safety and Environment:
- Ensure a safe, secure, and legal work environment in compliance with standard regulations.
Academic Qualification
- Bachelor’s Degree in Marketing & Communication or a relevant field.
Work Experience
Technical / Functional Competencies
- Advertising Design
- Design Tools
- Design Specifications
- Creativity
- Oral/Written Communications
