Remote (UAE or Pakistan) | Full-time
Core hours: 10am to 3pm PT, remainder async
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About the Role
Our client is a Series A, Silicon Valley-based Gen AI startup with over 200 employees globally, creating one of the fastest-growing AI creative platforms utilized by millions for producing images, videos, stories, ads, and other creative work. In this role, the Creative Lead will take charge of the creative direction of organic content, leading a team of visual designers, motion designers, video editors, and other creative contributors. This is a senior, hands-on position that requires someone who can generate original concepts, develop them into strong creative briefs, and provide clear direction across design, motion, and video. The Creative Lead will collaborate closely with social, community, and product marketing teams to not only determine the aesthetics of content but also the foundational ideas behind it.
What You'll Do
- Lead and manage a multidisciplinary team of designers, motion designers, video editors, and other creative contributors.
- Own creative direction and quality across organic social channels.
- Develop original concepts for product launches, announcements, events, brand moments, and recurring series.
- Turn ideas into clear briefs, scripts, storyboards, and references for the team to execute.
- Provide clear, actionable feedback on design, motion, video editing, storytelling, pacing, typography, and composition.
- Research competitors and creative trends across AI, tech, creator, and entertainment brands, identifying new formats worth testing.
- Build repeatable creative formats and systems to enable high-quality content production at a fast pace.
- Coach the creative team through regular feedback and establish clear expectations.
What We're Looking For
- 5+ years of experience in creative direction, social creative, content, design, video, or a related field.
- Previous experience managing and directing multidisciplinary creative teams.
- A strong portfolio showcasing social-first work across design, motion, and video.
- Strong creative judgment, with the ability to articulate the reasons behind successful or unsuccessful elements.
- Experience in developing original concepts beyond merely executing briefs.
- Strong understanding of creative adaptations needed for various platforms such as Instagram, TikTok, X, LinkedIn, YouTube, and others.
- Familiarity with generative AI and the AI creative ecosystem, specifically in utilizing or directing work with AI image and video tools.
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced environment with a high creative output.
- Availability to work Pacific Time hours, with online presence from 10am to 3pm PT for effective team collaboration.
Bonus Points
- Previous experience at an AI, technology, creator, media, or rapidly growing consumer company.
- Began your career in a hands-on creative role such as designer, motion designer, editor, filmmaker, or content creator.
- Engages personally with generative AI image and video tools.
- Experience building or managing an in-house social creative team.
