Creative Strategist & Producer - Consumer

About the Role
As a Creative Strategist & Producer, you play a pivotal role in shaping the creative direction for campaigns at the company. You will be involved from the inception of ideas, producing complete, concept-led briefs for paid static and motion content, while also bringing your own creative work to life. This role requires a proactive self-starter who thrives in a rapid-growth environment, capable of pitching original concepts and reacting quickly to trends and opportunities in culture. You will collaborate closely with Product Marketing and Performance Marketing teams to enhance creative execution across various platforms and formats.

The Opportunity

• Spot opportunities in popular culture daily, leveraging trends and competitor insights to generate timely, creative ideas.
• Write comprehensive, concept-driven briefs for paid static and motion content in partnership with Product Marketing and Performance Marketing.
• Enhance the quality of briefs created by Product Marketing and Performance Marketing managers by bringing clear concepts, hooks, and cultural angles to the forefront.
• Proactively pitch innovative ideas for paid and social media campaigns to ensure sharp concepts reach the team early on.
• Create original content for both paid and organic channels, experimenting with various formats that suit your strengths, such as memes, AI video, or on-camera performances.
• Utilize performance data and social listening as creative inputs to generate distinctive ideas, aiming for regular testing across creative angles.
• React promptly to news cycles by identifying key moments and either briefing them or creating relevant content independently.
• Collaborate with Product Marketing and compliance teams to ensure creative work is approved without compromising the original concept.
• Maintain organized briefs and files for seamless collaboration with others.

What You Bring

• 5+ years of experience in creative strategy, social, content, or performance creative within a high-volume in-house team, brand, or agency, particularly in fintech, crypto, gaming, or another regulated sector.
• A portfolio showcasing two or three concept-led briefs or decks, detailing what was produced and its performance. Include a notable idea you identified in culture or data, accompanied by a summary of the results and any adjustments you made.
• A self-starting approach, with the ability to identify ideas, pitch them, and drive projects to completion independently.
• Strong fluency in pop culture and an understanding of current trends, paired with a comedic instinct and foresight about what may soon become outdated.
• A performance marketing mindset that recognizes what constitutes a good brief, including clarity of objectives, audience targeting, and platform-specific requirements, along with experience in coaching others towards effective brief creation.
• A unique creative capability you can execute independently, with examples of previous work for reference.
• Intuitive understanding of platform-specific content creation across Meta, TikTok, YouTube, Reddit, and X, explaining why content should be tailored for each platform.
• Ability to analyze and utilize performance metrics and insights from social listening to inform creative strategies.
• Proven writing skills characterized by clarity and straightforwardness, avoiding jargon and fluff.
• Experience navigating within regulatory constraints, ensuring concepts align with market requirements and risk notifications.
• Capacity to deliver high-quality work quickly, adapting to fast turnarounds, multiple review rounds, and last-minute changes.

Commitment to Diversity
The company values the diverse talents, backgrounds, and perspectives of individuals from around the globe. We foster an inclusive environment that encourages applications from candidates meeting a majority of the requirements, especially those with a passion for crypto, regardless of their direct experience.

Equal Employment Opportunity
As an equal opportunity employer, we uphold a strict policy against discrimination and harassment based on any protected characteristic, in accordance with ethical hiring practices.

Note
Applications are accepted on an ongoing basis unless a specific deadline is stated. Candidates may redact personal information regarding age or educational history. Job-related skills assessments may form part of the hiring process.