About the Role
The Services team is a key differentiator, providing cutting-edge services that help customers grow. Centered on data-driven technologies and innovation, this team delivers consulting, marketing, loyalty, and analytics to financial institutions and merchants globally. The Advisors Creative Desk, a full-service creative and advertising capability within Services, assists clients in building and growing their brands through end-to-end solutions, encompassing brand positioning, strategy, creative development, campaigns, and content.
The Creative Strategy Analyst plays a critical role in developing data-driven brand and communication strategies across a portfolio of brands, translating consumer, cultural, and market insights into actionable strategic recommendations. This role entails collaboration with creative teams and clients, contributing to strategic thinking through research, analysis, insight development, and project support across multiple briefs and categories.
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Key Responsibilities
As a Creative Strategy Analyst, you will:
- Support the development of brand, creative, and communication strategies for clients, utilizing consumer, cultural, category, and market insights.
- Contribute to the creation of strategic and creative briefs, presentations, and client deliverables.
- Conduct research using primary and secondary sources to identify trends, audience behaviors, competitive dynamics, and strategic opportunities.
- Analyze research findings and help translate insights into clear strategic recommendations.
- Stay updated on marketing, consumer, creative, and media trends to ensure strategies are relevant and culturally resonant.
- Participate in creative ideation sessions for significant client projects.
- Manage multiple briefs and projects simultaneously.
All About You
- Several years of experience in strategy, planning, brand strategy, communications planning, or consumer insight roles, preferably in advertising, branding, creative, or consulting agencies.
- Experience in supporting the development of brand and communication strategies across various clients and categories.
- Strong research and analytical skills, with the ability to convert data and insights into strategic recommendations.
- Understanding of consumer behavior, market research, cultural trends, and competitive analysis.
- Background in contributing to campaign planning and integrated marketing initiatives across digital, social, CRM, and traditional channels.
- Strong presentation and storytelling skills, capable of communicating ideas clearly and concisely.
- Excellent problem-solving and conceptual thinking abilities.
- Comfortable working in a fast-paced environment while managing multiple priorities.
- Strong collaboration skills and experience working within cross-functional teams.
- Bachelor's degree in Marketing, Communications, Business, Psychology, Sociology, or a related field.
- Proficiency in English; additional languages are a plus, with Arabic considered an advantage.
- Open to occasional travel as required.
Corporate Security Responsibility
All activities involving access to company assets, information, and networks come with inherent risks. It is expected that every person working for, or on behalf of, the organization is responsible for information security and must:
- Abide by the company’s security policies and practices;
- Ensure the confidentiality and integrity of the information accessed;
- Report any suspected information security violations or breaches;
- Complete all periodic mandatory security training in accordance with the organization's guidelines.
