Creative Strategy Manager

The Services team at the company is a key differentiator, providing cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team offers consulting, marketing, loyalty, and analytics to financial institutions and merchants globally. Marketing Services develops and executes marketing programs to help clients achieve their marketing goals. The Advisors Creative Desk is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands.

Role

• Develop brand, creative, and communication strategies for clients that align with brand objectives, utilizing data-informed insights.
• Ensure smooth handover and understanding of the creative strategy to the respective Creative Managers, jointly briefing the creative development team to enable execution.
• Co-lead creative ideation sessions with the Creative Managers for larger client projects of strategic importance, guiding the creative team and interfacing with clients as needed.
• Support Creative Managers with smaller client project creative ideation sessions as needed.
• Manage multiple briefs and projects simultaneously.
• Input to estimating, negotiating, and agreeing on budgets and timescales with Creative Project Managers.
• Work alongside Creative Project Managers and the Creative Solutioning vertical to align on business priorities to best utilize skills.
• Liaise with Advisors Research Centre and local ACS team for market intel and client nuances.
• Stay informed of marketing and in-market trends regarding consumer behaviors, creative, and media trends.

Requirements

• Minimum of 10 years’ strategic experience within leading advertising agencies, preferably global network agencies, in roles such as Strategy Director or Group Strategy Director.
• Proven success in leading high-impact, big-budget integrated marketing campaigns.
• Expertise in developing comprehensive brand strategies, campaign planning, and managing full-funnel customer journeys across various channels.
• Experience managing senior-level client and internal stakeholders.
• Track record of influencing award-winning creative outcomes through strategic guidance.
• Strong understanding of consumer behavior, market research, and competitive analysis.
• Proficient in engaging and briefing external research agencies, translating insights and data into actionable strategies.
• Strong conceptual thinking, problem-solving skills, and ability to communicate ideas effectively.
• Bachelor's degree required; Master's degree in Marketing, Creative Communications, or MBA preferred.
• Must be open to travel as needed.
• Proficiency in English; additional languages are a plus, with Arabic considered a strong advantage.

Corporate Security Responsibility
All activities involving access to the company's assets and information come with an inherent risk, and it is expected that every person working for, or on behalf of, the company is responsible for information security and must:

• Abide by the company’s security policies and practices;
• Ensure the confidentiality and integrity of the information accessed;
• Report any suspected information security violation or breach;
• Complete all periodic mandatory security trainings in accordance with the company’s guidelines.

Location
Dubai, United Arab Emirates.