CRM and Services Manager

The CRM and Services Manager will be responsible for ensuring excellence in CRM and Beauty Tech services on a digital corporate level. This role involves managing the consumer journey from product awareness through to post-purchase loyalty, optimizing each stage to build long-term relationships and maximize lifetime value. The manager will employ strategies to analyze consumer interactions and data, enhance consumer engagement, and ultimately drive sales growth.

Key Responsibilities:

• Consumer Management:

  • Oversee consumer journeys, optimizing awareness, engagement, and retention.
  • Implement strategies for profiling and segmenting consumers to improve relationship building.
  • Design and execute a full-funnel touchpoint strategy for an optimized omnichannel experience.

• Data Management:

  • Integrate data from various sources to meet business needs.
  • Utilize data management tools like PowerBI and Looker for insights.

• Platform Management:

  • Understand and manage digital platforms and tools for data creation and consumption.
  • Strategize channel usage to enhance brand awareness and profitability.

• Services Management:

  • Monitor performance through KPIs and maintain the beauty tech services roadmap.
  • Ensure timely implementation of beauty tech services across platforms.

• Stakeholder Management:

  • Build and maintain relationships with internal and external stakeholders.
  • Collaborate with CRM agencies to boost brand growth.

Knowledge & Experience Required:

• Master’s degree preferred.
• 3 to 5 years of experience in CRM services, preferably in an agency or as a Digital Manager.
• Familiarity with CRM tools and digital KPIs.
• Knowledge of beauty tech services.

Skills & Abilities:

• Strong understanding of local consumer behaviors and relational database concepts.
• Capacity to translate consumer data into business opportunities.
• Proven experience in CRM campaigns and customer retention strategies.
• Solid analytical skills, project management expertise, and effective presentation skills.