CRM and Services Manager

The CRM and Services Manager will be responsible for ensuring excellence in CRM and Beauty tech services at a corporate level. This role involves managing the consumer journey from initial awareness of a product or service to post-purchase loyalty. The successful candidate will optimize every stage of the consumer journey, including acquisition, engagement, and retention, to build long-term relationships and maximize consumer lifetime value.

Key Responsibilities:

• Consumer Management:

  • Manage the consumer journey, optimizing each stage from awareness to loyalty.
  • Analyze consumer interactions and data to build better relationships and drive sales growth.
  • Profile and segment consumers to tailor messages effectively.

• Data Management:

  • Collect, integrate, and analyze data from various sources.
  • Understand key concepts of data management, including quality, privacy, and ethics.

• Platform Management:

  • Understand the digital ecosystem and implement strategies to increase brand awareness and sales.
  • Use data analysis tools (e.g., PowerBI, Looker) effectively.

• Services:

  • Monitor performance of Beauty tech services using specific KPIs.
  • Ensure timely implementation of beauty tech services according to global standards.

• Stakeholder Management:

  • Establish relationships with key internal and external stakeholders to enhance CRM capabilities and align on targets.

Requirements:

• Education: Master’s degree preferred.
• Experience: 3-5 years in a relevant role, with experience in CRM tools and digital management.
• Skills:
  • Strong understanding of consumer behavior and digital landscape.
  • Proficient in CRM campaigns and performance metrics.
  • Ability to handle multiple projects and communicate effectively with stakeholders.

Language Requirements: English fluency is essential.

This position offers an opportunity to pioneer innovative CRM strategies within a dynamic team at the company.