The CRM and Services Manager will be responsible for ensuring excellence in CRM and Beauty tech services at a corporate level. This role involves managing the consumer journey from initial awareness of a product or service to post-purchase loyalty. The successful candidate will optimize every stage of the consumer journey, including acquisition, engagement, and retention, to build long-term relationships and maximize consumer lifetime value.
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Key Responsibilities:
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Consumer Management:
- Manage the consumer journey, optimizing each stage from awareness to loyalty.
- Analyze consumer interactions and data to build better relationships and drive sales growth.
- Profile and segment consumers to tailor messages effectively.
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Data Management:
- Collect, integrate, and analyze data from various sources.
- Understand key concepts of data management, including quality, privacy, and ethics.
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Platform Management:
- Understand the digital ecosystem and implement strategies to increase brand awareness and sales.
- Use data analysis tools (e.g., PowerBI, Looker) effectively.
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Services:
- Monitor performance of Beauty tech services using specific KPIs.
- Ensure timely implementation of beauty tech services according to global standards.
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Stakeholder Management:
- Establish relationships with key internal and external stakeholders to enhance CRM capabilities and align on targets.
Requirements:
- Education: Master’s degree preferred.
- Experience: 3-5 years in a relevant role, with experience in CRM tools and digital management.
- Skills:
- Strong understanding of consumer behavior and digital landscape.
- Proficient in CRM campaigns and performance metrics.
- Ability to handle multiple projects and communicate effectively with stakeholders.
Language Requirements: English fluency is essential.
This position offers an opportunity to pioneer innovative CRM strategies within a dynamic team at the company.
