About the Role
Every month, hundreds of thousands of people across the GCC book a cleaner, a beauty service, a handyman, or a healthcare visit through this platform. In a subscription-style home-services business, everything rides on the next booking, the push that reminds them, the email that wins them back, the flow that keeps them coming. That's the CRM lifecycle, and soon, it'll be yours.
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We are looking for a lifecycle marketer to own how we retain customers, not just maintain them. The ideal candidate is hands-on, capable of building campaigns and automated flows themselves, obsessed over segmentation and data accuracy, thinks in metrics, and desires real ownership at one of the region's fastest-growing companies.
The Role
In this position, you will own the CRM lifecycle for every user, planning, segmenting, and evaluating every campaign; building campaigns and automated flows across email, push, SMS, and in-app; and continuously refining our engagement strategies to retain and reactivate customers. You will coordinate campaign activities with stakeholders, maintain data accuracy across every platform, run tests that enhance future campaigns, and help shape country and region strategies by analyzing regional audiences, competitors, and market trends. You will report to the Associate Director of Growth, work closely with Brand & Creative and the Business Category teams, and have a clear path to CRM Manager.
This role is highly actionable; you will build and ship campaigns at pace, ensuring accuracy because a subscription business depends on repeat bookings and accuracy can significantly impact revenue. We are seeking someone who combines strong execution with good judgment, someone who brings ideas, interprets data, and owns the results.
What You'll Own in Your First 6 Months
- Lift retention, resulting in higher repeat booking rates across 30, 60, and 90-day windows.
- Win back lapsed customers by reactivating dormant accounts with flows designed to convert.
- Grow lifetime value through effective cross-selling and upselling strategies that enhance customer lifetime value.
- Sharpen the performance of every channel, including email, push, SMS, and in-app notifications.
- Drive measurable CRM-attributed revenue growth.
How We Work
- Hands-on, but data-led: We build and ship ourselves, letting KPIs inform the next campaign.
- Accuracy is essential: Right segment, right content, right link, right time, every time.
- Cross-functional collaboration: Work daily with Brand & Creative and the Business Category teams.
- Metrics-first approach: Act on retention, reactivation, customer lifetime value, open and click rates.
- Regionally focused: Content developed for the GCC, tailored market by market.
What We're Looking For
Must-haves
- Hands-on with CRM tools (Customer.io, Braze, CleverTap, or equivalent), with direct experience in building campaigns.
- Expertise in multi-channel campaign building, including automated flows across email, push, SMS, and in-app messaging.
- Strong skills in segmentation and data accuracy, ensuring clean data for precise targeting.
- An analytical mindset; able to interpret campaign data and respond to KPIs.
- Detail-oriented, ensuring error-free execution as a baseline.
- 2 to 4 years of experience in CRM/lifecycle marketing at a consumer app or on-demand business.
- A bachelor's degree or equivalent hands-on experience demonstrating capability in this role.
Nice-to-haves
- Experience with A/B testing and experimentation.
- Familiarity with the GCC market and its regional audiences.
- Basic HTML/SQL knowledge for email editing and data extraction.
- Background in subscription or on-demand service businesses.
- Proficiency in Arabic to support regional campaign localization.
What's In It For You
- Real ownership of retention strategies for a leading GCC home-services app, with direct impact on revenue and retention metrics.
- Growth opportunities within a modern CRM stack, exposure to multi-country strategic initiatives, and a clear development path to CRM Manager in a fast-evolving company.
- Employee-centered benefits, including a bonus day off on birthdays (JustHoliday), free service credits, and enjoyable team-building activities.
- Recognition through JustHeroes rewards, referral bonuses, and company discounts, as well as visibility for great work.
Why We Exist
Since 2015, we have played a key role in digitalizing the home services industry in the UAE. Today, we manage the leading super app for home services in the GCC, with 15 million bookings completed across more than 10 cities, over 25,000 service professionals, and a full-time team exceeding 200 members across various locations.
The cleaning vertical is our oldest and most cherished by customers, with substantial growth potential through improvements in partnerships, professional services, business economics, and overall user experience. We are committed to providing exceptional service to our customers, equitable relationships with our partners, improved lives for our professionals, and a fulfilling workplace for our employees. This commitment is deeply ingrained in our culture.
