CRM Executive

About the Role
In a subscription-style home-services business, everything rides on the next booking, the push that reminds customers, the email that wins them back, and the flow that keeps them coming. As the CRM Executive, you will own the CRM lifecycle for every user of our platform, focusing on retention and customer engagement.

The Role
You will plan, segment, and evaluate every campaign while building automated flows across email, push notifications, SMS, and in-app messages. Your responsibilities will include:

• Coordinating campaign activity with stakeholders and ensuring data accuracy across platforms.
• Running tests to improve future campaigns, reading regional audiences, competitors, and market trends, and shaping country and region strategy.
• Reporting to the Associate Director of Growth and partnering daily with Brand & Creative as well as Business Category teams.
• This role requires both strong execution and good judgment, as you will be building campaigns hands-on while observing metrics and ensuring accuracy.

What You'll Own in Your First 6 Months

• Lift retention by achieving higher repeat-booking rates across 30, 60, and 90-day windows.
• Win back lapsed customers by reactivating dormant users with effective conversion flows.
• Increase customer lifetime value (CLV) through impactful cross-sell and upsell campaigns.
• Enhance performance metrics across all communication channels (email, push, SMS, in-app).
• Drive measurable, CRM-attributed revenue growth.

How We Work

• Hands-on, but data-led: Build and ship campaigns informed by KPIs.
• Accuracy is non-negotiable: Ensure the right segment, right content, right link, and right time, every time.
• Cross-functional: Collaborate daily with Brand & Creative and Business Category teams.
• Metrics-first: Regularly analyze retention, reactivation, CLV, open and click rates to guide actions.
• Regionally tuned: Craft messages suited to the GCC market, targeted to specific local audiences.

What We're Looking For
Must-haves:

• Proven hands-on experience with CRM tools (e.g., Customer.io, Braze, CleverTap) through campaign building.
• Ability to create multi-channel campaigns, including automated flows across various channels.
• Exceptional skills in segmentation and ensuring data accuracy.
• Strong analytical mindset to read campaign data and respond to KPIs effectively.
• Detail-oriented with a commitment to error-free execution.
• 2 to 4 years of experience in CRM/lifecycle marketing within a consumer app or on-demand business.
• A bachelor's degree or equivalent practical experience.

Nice-to-haves:

• Experience with A/B testing and experimentation in campaigns.
• Familiarity with the GCC market and regional demographics.
• Basic knowledge of HTML/SQL for email editing and data extraction.
• Background in subscription or on-demand service industries.
• Fluent in Arabic for campaign localization in the region.

What's In It For You

• Real Ownership: Build and manage retention strategies for a leading home-services app, impacting revenue and customer retention directly.
• Growth Opportunities: Work with a modern CRM stack and clearly defined growth path to the CRM Manager role in a rapidly evolving company.
• Employee Benefits: Enjoy a bonus day off for your birthday (JustHoliday), free service credits, and fun team challenges and socials.
• Recognition: Access programs like JustHeroes rewards, referral bonuses, and company discounts to acknowledge great work.

Why Us
Since our launch in 2015, we have digitalized the home services industry in the UAE, completing over 15 million bookings across more than 10 cities with a workforce of over 6,000 service professionals. Our priority is to provide stellar service to our customers while ensuring valuable relationships with partners and a rewarding environment for our employees. We aim to elevate both personal and professional standards, making every day an opportunity to improve.