About the Role
The company is on a mission to revolutionize access to performance-based capital and enhance the trading experience for our users. As we scale our trader base and manage extensive data across various systems, we recognize that many traders disengage after their initial month, not due to product failure but due to a lack of support. This role is pivotal in transforming our communication approach with traders at every stage of their journey, allowing us to foster engagement and success.
Ready to apply for roles like this?
Unlock the company name and direct application link. Subscribers get instant access to fresh jobs across Dubai, Abu Dhabi and Riyadh, many with visa support.
Unlock employer & apply directly
How You'll Make an Impact
Build the Foundation
- Audit existing platforms, data feeds, and automation; document current capabilities and identify gaps.
- Select and implement the appropriate CRM technology stack in collaboration with data and engineering.
- Create a unified customer data model designed for effective segmentation, personalization, and reporting.
Own the Full Lifecycle
- Design onboarding journeys that successfully convert registered users into active funded traders within the first 30 days.
- Develop and implement retention and re-engagement programs that drive significant results in the first two quarters.
- Establish loyalty mechanisms that enhance trader engagement over time, rather than relying solely on one-off campaigns.
Lead CRM Strategy
- Define the CRM development roadmap, prioritizing initiatives based on strategic value.
- Establish relevant KPIs that focus on impactful metrics such as funded traders, activity rates, and reactivations, rather than superficial metrics like open rates.
- Provide monthly reports to leadership with clear metrics and insights.
Drive Alignment
- Collaborate with Product, Data, and Growth teams to ensure our CRM initiatives are integrated into broader strategies rather than operating in isolation.
What You Bring
- Proven experience in building CRM programs from the ground up, not merely managing them.
- Comprehensive ownership of platforms, including segmentation, automation, A/B testing, and deliverability.
- A journey-focused mindset rather than a campaign-centric perspective.
- Ability to translate data insights into actionable decisions; familiarity with SQL, cohort analysis, and funnel analytics is beneficial.
- Experience managing a direct report or leading cross-functional teams is essential.
- Background in fintech or trading is a distinct advantage.
Your Journey after Applying
- 30-minute initial HR interview with a Talent Acquisition team member.
- 45-minute Problem Solving Interview session.
- 60-minute Bar Raiser Interview session.
Why Join the Company
At the company, we value performance as a vital driver of innovation and impact. Joining our team means architecting a world-class support function for leadership that empowers executives to excel. Be part of a collective effort that transforms ambition into achievement and potential into performance. Your next chapter in global leadership support starts here.
