About the Job
The CRM Manager will lead user lifecycle management and develop strategies to maximize customer engagement while ensuring a seamless and value-driven customer journey. Responsibilities include the end-to-end management of the CRM lifecycle, personalizing engagement, formulating data-driven hypotheses, and managing impactful CRM campaigns that drive user acquisition, increase order frequency, and enhance retention. This role involves experimentation and insights, overseeing the CRM budget, and managing a team to foster growth through innovative communications and incentives.
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What's on your plate?
- Lead a team of CRM specialists to drive growth through communications and incentives.
- Lead the personalization charter to maximize ROI through tailored engagements.
- Ideate CRM campaigns focused on the customer lifecycle to address business needs.
- Collaborate with the Campaign Ops team to launch effective CRM campaigns that tackle local market challenges (e.g., churn increases, frequency drops).
- Monitor campaign spending and ensure alignment with monthly, quarterly, and annual CRM budgets.
- Track lifecycle campaign performance and suggest optimizations based on best practices and insights from other markets.
Requirements
- Bachelor's / Master's degree with a strong data focus.
- Minimum 5+ years of proven relevant experience in digital marketing, ideally in a fast-paced environment.
- Strong background in digital marketing is valuable, with prior CRM experience being a significant advantage.
- Required strong data skills and advanced proficiency in Excel.
- Mandatory experience with SQL.
- Familiarity with CRM and campaign management tools such as Braze or equivalents.
- Must be data-driven and passionate about results, with comfort in analyzing data and reporting campaign performance.
- Excellent time management skills.
- Fluent in written and spoken English.
- Strong interpersonal, communication, and presentation abilities.
- Proactive, responsible, detail-oriented, and a cooperative team player.
Location
Dubai, United Arab Emirates
