CRM Manager

About the Job
The CRM Manager will lead user lifecycle management and develop strategies to maximize customer engagement while ensuring a seamless and value-driven customer journey. Responsibilities include the end-to-end management of the CRM lifecycle, personalizing engagement, formulating data-driven hypotheses, and managing impactful CRM campaigns that drive user acquisition, increase order frequency, and enhance retention. This role involves experimentation and insights, overseeing the CRM budget, and managing a team to foster growth through innovative communications and incentives.

What's on your plate?

• Lead a team of CRM specialists to drive growth through communications and incentives.
• Lead the personalization charter to maximize ROI through tailored engagements.
• Ideate CRM campaigns focused on the customer lifecycle to address business needs.
• Collaborate with the Campaign Ops team to launch effective CRM campaigns that tackle local market challenges (e.g., churn increases, frequency drops).
• Monitor campaign spending and ensure alignment with monthly, quarterly, and annual CRM budgets.
• Track lifecycle campaign performance and suggest optimizations based on best practices and insights from other markets.

Requirements

• Bachelor's / Master's degree with a strong data focus.
• Minimum 5+ years of proven relevant experience in digital marketing, ideally in a fast-paced environment.
• Strong background in digital marketing is valuable, with prior CRM experience being a significant advantage.
• Required strong data skills and advanced proficiency in Excel.
• Mandatory experience with SQL.
• Familiarity with CRM and campaign management tools such as Braze or equivalents.
• Must be data-driven and passionate about results, with comfort in analyzing data and reporting campaign performance.
• Excellent time management skills.
• Fluent in written and spoken English.
• Strong interpersonal, communication, and presentation abilities.
• Proactive, responsible, detail-oriented, and a cooperative team player.

Location
Dubai, United Arab Emirates