As a Manager, you will own and implement CRM campaigns for the company. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines, willing to be hands-on to get the job done.
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Role Summary/ Overview
- User lifecycle management: Own and optimize the end-to-end CRM lifecycle for a vertical, ensuring a seamless and value-driven customer journey, maximizing impact and optimizing ROI.
- Campaign Development: Manage engaging CRM campaigns across the company’s owned channels, focusing on driving user acquisition, increasing order frequency, and enhancing retention.
- Experimentation & Insights: Design and launch A/B tests and other CRM experiments in collaboration with the Business Intelligence team, uncovering actionable insights to continuously refine strategies and improve performance.
- Budget Management: Own responsibility for the end-to-end CRM budget for some of the markets in which the company operates, closely coordinating with finance, planning, and local marketing teams.
- Team Management: Manage a team to drive growth through CRM.
What's On Your Plate?
- Ideation of basic CRM campaigns around the customer lifecycle to meet business needs.
- Coordination with the Campaign Ops team for the launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop, etc.).
- Monitoring campaign spending and ensuring adherence to monthly, quarterly, and annual CRM budgets.
- Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets.
- Creating visibility for local marketing teams on performance and cost evolution.
Requirements
- Bachelor's degree with a strong data focus.
- Minimum 3-4 years of proven relevant work experience in digital marketing, preferably in a fast-paced working environment.
- Experience in any area of digital marketing is valued, with prior exposure to CRM considered a strong advantage.
- Strong data skills and advanced Excel proficiency are required.
- Experience in working with CRM and campaign management tools like Braze or similar.
- Being data-driven and passionate about results; comfortable working with data and reporting campaign performance.
- Good time management skills.
- Fluency in written and spoken English; Arabic is a plus.
- Good interpersonal, communication, and presentation skills.
- Proactive, responsible, attentive to detail, and a good team player.
Additional Information
- You have the opportunity to be based in our specially designed collaborative workspace in City Walk.
- You will also experience exciting opportunities for professional and personal growth and recognition.
- Monthly company credit to spend in the app, however you want.
- Parental leave.
- Sponsored healthcare and gym membership.
