About
ServiceNow is seeking a visionary and results-driven CRM Partner-Focused Business Development Manager to spearhead the growth of our CRM and AI-powered customer service solutions through strategic partnerships. This role is critical to unlocking the market opportunity for ServiceNow CRM, powered by Now Assist, by enabling partners to build differentiated offerings, scale rapidly, and deliver exceptional customer outcomes.
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Key Responsibilities
- Partner Strategy & Ecosystem Development
- Define and execute a partner-led growth strategy for ServiceNow CRM, with AI as a core differentiator.
- Identify and onboard CRM-specialized partners with the potential to scale and innovate.
- Pipeline & Market Expansion
- Drive partner-sourced pipeline for CRM and AI-powered customer workflows.
- Collaborate with sales, marketing, and partner teams to launch joint GTM initiatives and campaigns.
- AI-Driven CRM Expertise
- Build AI capability within CRM-focused partners, enabling them to deliver intelligent customer engagement solutions.
- Promote adoption of Now Assist for CRM use cases such as case summarization, intelligent routing, and virtual agent enhancements.
- Customer Success Through Partners
- Ensure partners are delivering measurable business outcomes for customers using ServiceNow CRM and AI.
- Track success metrics and support high-impact deployments.
- Innovation & Scalable Models
- Develop new engagement models and monetization strategies to help partners scale CRM offerings faster.
- Pilot co-innovation programs that showcase the power of ServiceNow CRM + AI.
Measures of Success
- Growth in partner-sourced CRM pipeline
- Increase in CRM and AI-enabled partner capabilities
- Documented customer success stories in CRM transformation
- Launch and adoption of new scalable CRM partner programs
Qualifications
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
- Proven experience in CRM business development, preferably in enterprise SaaS or platform ecosystems.
- Strong understanding of CRM technologies, customer experience trends, and AI applications.
- Strategic thinker with a track record of building and scaling partner ecosystems.
- Excellent communication, collaboration, and stakeholder management skills.
- Experience working cross-functionally with product, sales, marketing, and partner teams.
Work Conditions
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
