The CRM Senior Specialist role will support our omni-channel demand generation engine and CRM ecosystem, driving the performance of over 12 ecommerce websites and apps. This role involves owning the CRM channel and managing the set-up and ongoing support of CRM. The specialist will work closely with the CRM team, Trade Team, and Brand Marketing team to ensure that campaigns are fully integrated across the marketing communications mix, facilitating the sharing of results, ideas, and best practices across the business.
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Responsibilities
- Plan, execute, and optimize CRM campaigns through Braze.
- Implement CRM campaigns across email marketing, push notifications, in-app messaging, and other channels to drive customer engagement and loyalty.
- Ensure that email content and layouts are optimized for various devices to enhance user experience.
- Manage the marketing newsletters, from content planning to creation, testing, on-time deployment, and analysis.
- Assist in market, segment, and customer research and analysis.
- Work with the marketing team and the BI team to develop customized offers and promotions.
- Oversee the utilization and performance of CRM tools to enhance campaign efficiency and effectiveness.
- Establish email performance benchmarks, summarize key insights, and recommend actions to improve email performance.
Requirements
- Bachelor’s Degree in marketing, advertising, or communications is a plus.
- 3+ years of experience working in marketing, advertising, media, or a related field with experience in managing CRM.
- Experience in the Retail industry is an advantage.
- Knowledge of Braze CRM.
- Knowledge of Arabic Language would be preferred.
