About the Role
The Customer Journeys Technical Consultant leads complex marketing technology implementations across B2C and B2B customers, focusing on Adobe Customer Journey solutions such as Adobe Journey Optimizer (AJO), Campaign, Marketo, and Target. This role combines technical delivery leadership, marketing automation expertise, and consulting capabilities to drive value for customers and support product growth.
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What You’ll Do
- Lead and implement marketing automation and customer journey solutions across B2C and B2B customers, utilizing hands-on experience with marketing technologies to deliver Adobe Customer Journeys technology, including Adobe Journey Optimizer (AJO), Marketo, Adobe Campaign, and Adobe Target, while leveraging the broader Adobe Experience Cloud.
- Drive marketing personalization, experimentation, and optimization strategies to enhance customer engagement, increase conversion, and improve overall marketing performance.
- Act as a strong partner to Product and Engineering, providing structured platform feedback, advocating for customer needs, and supporting ongoing product development and roadmap evolution.
- Bring deep industry knowledge and consulting expertise to guide clients through best practices, challenge assumptions, and deliver proactive and prescriptive recommendations to shape their marketing and customer experience strategies.
- Collaborate with cross-functional teams to translate business requirements into scalable technical solutions, ensuring alignment across strategy, design, data, and platform execution.
- Partner closely with project and engagement leadership on executive readouts, escalation management, and proactive risk identification and mitigation.
- Support the creation of delivery frameworks, accelerators, and repeatable processes that improve efficiency, consistency, and customer outcomes.
- Utilize proprietary Adobe AI technologies to enhance customer experience quality.
- Translate customer needs into technical solutions, balancing architecture standards, total cost of ownership, and feasibility.
- Collaborate with Adobe’s sales and internal teams to grow accounts, ideate solutions, and address evolving customer needs.
- Provide mentorship and technical leadership to team members, fostering knowledge sharing and capability growth across the team.
- Produce high-quality, unit-tested deliverables and participate in peer testing, including analyzing functional and technical documentation to create test plans, test cases, and test scripts.
Required Skills & Experience
- Hands-on expertise with B2C and B2B marketing technologies, including Adobe Journey Optimizer (AJO), Marketo, Adobe Campaign, Adobe Target, Responsys, Salesforce Marketing Cloud, Cheetah Mail, Braze, HubSpot, and other enterprise marketing platforms; Adobe solutions preferred but not required.
- Strong understanding of marketing personalization, segmentation, experimentation frameworks (A/B, multivariate), and data-driven optimization strategies.
- Knowledge of the digital marketing ecosystem, including tools, technologies, and strategies that support it, such as CDP, DMP, Paid Media, identity management, marketing automation, data collection, and privacy laws.
- Proficiency in HTML, SQL, scripting, data modeling concepts, campaign logic, and workflow orchestration.
- Experience with setting up API connections and familiarity with tools such as Postman, PostBuster, or similar.
- Ability to translate business goals and requirements into scalable marketing architectures, data structures, and measurable KPIs.
- Produce clear, well-communicated, complete designs for product features or sub-systems.
- Strong consulting skills, including the ability to deliver industry insights, employ a proactive and prescriptive approach, and confidently engage with executive-level stakeholders.
- Excellent communication, problem-solving, and cross-functional collaboration skills, with the ability to navigate ambiguity and drive clear outcomes.
- Experience partnering with Product and Engineering teams to inform roadmap planning, identify enhancements, and support go-to-market strategies.
- Ability to learn on the fly and stay informed on a rapidly changing technology landscape, heavily influenced by advancements in AI.
Preferred Qualifications
- Experience leading multi-workstream marketing technology or customer experience programs.
- Background in customer journey design, lifecycle marketing, or marketing analytics.
- Certifications in Adobe Experience Cloud applications or similar platforms.
Engagement Details
Full-time consulting engagement supporting enterprise marketing technology clients.
Work Arrangement
Remote, supporting clients across the United States and Canada. Core collaboration hours are aligned to Central Time (CST).
