About the Role
We are hiring 2 hands-on CVM / Segmentation Specialists to support customer segmentation, profiling, and campaign targeting for a Retail Banking client. This is a hands-on execution role — not a strategy-only or purely advisory position — focused on turning customer data into actionable commercial insights that drive campaign performance.
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Key Responsibilities
- Build and maintain customer segmentation models based on behavior, value, and lifecycle stage
- Conduct customer profiling and behavioral analysis to identify targeting opportunities
- Support campaign targeting by translating segmentation outputs into actionable audience lists
- Analyze campaign performance and customer response, feeding insights back into segmentation logic
- Develop and maintain BI/reporting dashboards to track CVM metrics and campaign KPIs
- Collaborate with marketing, BI, and product teams to convert data into commercial actions
- Continuously refine segmentation frameworks based on performance data and business feedback
Must-Haves
- Strong background in Retail Banking / CVM analytics
- Hands-on experience building segmentation models (RFM, behavioral, value-based, etc.)
- Proven customer behavior analysis and profiling experience
- Strong BI/reporting skills (Power BI, Tableau, SQL, or similar)
- Ability to translate data into actionable commercial/campaign recommendations
- 4–6 years of relevant experience.
Nice-to-Haves
- Experience with campaign management platforms (SAS CI, Adobe Campaign, etc.)
- Exposure to predictive/propensity modeling
- Prior experience in a banking or telco CVM function specifically
Why Join Us
- Work on high-impact, data-driven initiatives with a leading Retail Banking client
- Collaborative, hands-on environment with direct visibility into campaign outcomes
- Opportunity to shape segmentation strategy from the ground up
Disclaimer
This role is contingent on client approval and may be subject to change based on project requirements.
