We are seeking a dynamic Data & AI Consultant with strong expertise in applying advanced analytics, artificial intelligence, and machine learning to marketing and business challenges. This role blends technical consulting with marketing strategy, enabling clients to harness data-driven insights and AI-powered solutions to optimize customer engagement, personalize campaigns, and maximize ROI. The ideal candidate is equally comfortable building analytical models as they are advising senior marketing leaders on how to leverage data and AI for growth.
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Key Responsibilities
- Partner with clients to understand their business goals, particularly in marketing, customer experience, and digital transformation.
- Translate marketing challenges into data and AI solutions (e.g., segmentation, recommendation engines, predictive analytics, customer lifetime value models).
- Develop roadmaps for implementing AI-driven marketing solutions that improve personalization, targeting, and campaign performance.
- Design, build, and implement AI/ML models for marketing applications (e.g., churn prediction, lead scoring, NLP for sentiment analysis, dynamic pricing).
- Deliver advanced marketing analytics, including campaign effectiveness, attribution modeling, and customer journey analysis.
- Act as a trusted advisor to marketing and business stakeholders.
- Lead workshops and training sessions on AI in marketing.
Qualifications
- 4+ years of work experience.
- Good knowledge of AI/ML techniques (classification, clustering, NLP, recommendation engines, generative AI).
- Proficiency in data analytics tools and programming (Python, R, SQL, Power BI/Tableau).
- Experience with marketing technology platforms (HubSpot, Salesforce Marketing Cloud, Adobe Experience Cloud, Google Analytics).
- Familiarity with cloud ecosystems (Azure, AWS, GCP) for AI deployment.
- Degree in Data Science, Computer Science, Marketing Analytics, or a related field is preferred.
What We Offer
- Exposure to cutting-edge AI and data projects across industries.
- A collaborative environment with experts in AI, data science, and digital strategy.
- Ongoing professional development and certification opportunities.
Employment Type
Full-time
Location
Dubai, UAE
