We are seeking a highly analytical and detail-oriented Data Consultant with expertise in Adobe Experience Platform (AEP), specifically Adobe Real-time Customer Data Platform (CDP). The successful candidate will be responsible for analyzing and optimizing marketing campaigns across various channels, leveraging the power of Adobe Real-time CDP to deliver personalized customer experiences. This role requires a deep understanding of AEP with a focus on data management, identity resolution, and segmentation.
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Responsibilities:
- Leverage Adobe Real-time CDP to create a unified customer profile, utilizing real-time data from various sources to deliver personalized experiences across channels.
- Analyze campaign performance across various channels, including email, social media, paid advertising, and content marketing using Adobe Analytics and other tools.
- Connect various data sources (e.g., CRM, ERP, customer feedback, and online behavior) to Adobe Real-time CDP and configure data pipelines for seamless integration.
- Design and implement new data insight reports.
- Provide data insights, counts, etc., requested by the CRM/Business team to build segmentation.
- Create ETL jobs.
- Collaborate with campaign operations and CRM business teams to understand their data insights requirements for segmentation and reporting.
Requirements:
- 5+ years of experience in marketing analytics, campaign analysis, or a related field with a focus on Adobe Experience Platform (AEP) and Adobe Real-time CDP.
- Expertise in Adobe Real-time CDP with hands-on experience in data ingestion, identity management, segmentation, and decisioning.
- Proficiency in Adobe Analytics with knowledge of data analysis, reporting, and visualization.
- Expertise in writing complex SQL queries and the ability to analyze SQL statements and identify issues.
- Understanding of campaign engagement data metrics.
- Strong understanding of customer data management, data modeling, and data governance principles.
- Proven track record of successfully supporting and maintaining large-scale data ETL projects.
- Excellent problem-solving skills with the ability to troubleshoot complex technical issues.
- Strong communication and collaboration skills, with experience working with cross-functional teams.
- Bachelor’s degree in Marketing, Analytics, Computer Science, or a related field.
Location:
Dubai, United Arab Emirates
Work Model:
On-site
Experience Required:
5+ years of relevant experience
Time Zone:
Africa Time Zone
