About the Job
The Data Intelligence Lead will be responsible for leading the regional analytics function, with a strong emphasis on commercial impact. The role requires expertise in data analysis, market evaluation, campaign design/execution, and opportunity identification, as well as the ability to initiate new strategies to increase revenue. The successful candidate will be a fast adopter and initiator, capable of building and managing regional analytics and campaigns to enhance business intelligence.
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What you will do
Regional Intelligence & Opportunity Identification
- Build and maintain a deep analytical understanding of your regional markets: active user base, cohort behavior, loan uptake, ARPU/ADPU trends, repayment patterns, and eligibility utilization rates.
- Identify gaps between addressable market size and current penetration — product type, customer segment, and geography.
- Benchmark performance across markets within the region to surface best practices and underperforming areas requiring intervention.
- Track market-level signals (subscriber data, macroeconomic indicators, competitor activity) to anticipate shifts in demand or risk.
- Analyze customer behavior and market gaps to recommend new product or pricing suitable for the region.
- Work with the Product and Technology teams to input regional requirements into product roadmaps.
CVM Campaign Design & Execution
- Design, build, and own end-to-end CVM campaigns — targeting, segmentation, messaging, channel, timing, and offer — in close collaboration with the regional commercial team.
- Drive campaigns aimed at increasing active user share, improving loan frequency, reducing dormancy, and reactivating borrowers.
- Define success metrics and run A/B tests to continuously improve campaign effectiveness.
- Monitor campaign performance in real time, report outcomes against KPIs, and iterate rapidly based on results.
- Manage the campaign calendar across your regional portfolio.
Commercial & Stakeholder Support
- Produce regular performance dashboards and narrative reports for internal stakeholders covering revenue, disbursements, cohort KPIs, and campaign outcomes.
- Support the regional Commercial teams with data-driven insights during negotiations and strategy.
- Flag underperforming deployments early, diagnose root causes, and propose corrective actions.
What you will bring
- Bachelor’s or master’s degree in business Analytics, Data Science, Computer Science, Engineering, Statistics, Economics, or a related field.
- 4–6 years in data analytics and CVM experience preferably within fintech, telecom, or banking sectors.
- Hands-on experience designing and executing CVM or upsell/cross-sell campaigns, with measurable commercial outcomes.
- Solid understanding of cohort analysis, funnel metrics, customer lifetime value, and campaign attribution.
- Demonstrated ability to identify business opportunities and drive commercial growth through data insights.
- Proficiency in analytics tools (e.g., SQL, Python, R, Tableau, Power BI).
Why you should apply
What we offer:
- 💸 Competitive remuneration package
- 🏝 Extra day off on your birthday
- 💰 Performance-based bonus scheme
- 📲 💻 All the tech gear you need to work smart
The company’s Perks:
- 🎌 Be a part of a multicultural working environment
- 🎯 Meet a very unique and promising business and industry
- 🌌 🌠 Gain insights for tomorrow’s market’s foreground
- 🎓 A solid career path within our working family is ready for you
- 📚 Continuous training and access to online training platforms
Location
Athens, Greece
