At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, blending creativity with technology. As a part of a newly formed entity from the merger of VMLY&R and Wunderman Thompson, we are positioned as a growth partner, part creative agency, part consultancy, and part technology powerhouse. Our global family includes over 30,000 employees across 150+ offices in 64 markets, fostering a culture that values connection, belonging, and the power of differences.
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We are seeking a talented Data Scientist/Analyst to join our team and play a pivotal role in driving customer insights and marketing optimization. This individual will be responsible for developing and implementing advanced analytics models to enhance our understanding of customer behavior and drive personalized experiences across various touchpoints including website, CRM, and paid marketing media. You will collaborate closely with both agency and client stakeholders, including business analysts, data scientists, and engineers, to ensure the data infrastructure supports the client’s business objectives and enables the delivery of exceptional customer experiences that drive business value.
Responsibilities:
- Develop and implement data-driven segmentation models to categorize customers based on demographics, behavior, and purchase patterns.
- Build and refine propensity models to predict customer behaviors such as purchase likelihood and churn risk.
- Develop and implement marketing attribution models to quantify the impact of different marketing channels on customer conversion and engagement.
- Design and implement media mix models to optimize marketing budget allocation across various channels for maximum ROI.
- Utilize advanced analytics techniques to enrich customer data within our Customer Data Platform (CDP).
- Optimize CRM communications within Microsoft Dynamics based on customer insights derived from data analysis.
- Drive personalization and optimized customer journeys on our website platform (Sitecore).
- Collaborate with cross-functional teams to translate complex data insights into actionable business strategies.
- Develop dashboards and other data visualizations to uncover insights for client and partner agencies.
- Maintain knowledge of the latest data science methodologies, technologies, and industry best practices.
Required Skills & Experience:
- Bachelor’s degree in Statistics, Mathematics, Computer Science, or a related field (Master's degree preferred).
- 5+ years of proven experience as a Data Scientist/Analyst, ideally within the banking or financial services sector.
- Strong understanding and hands-on experience with statistical modeling, machine learning algorithms, and data mining techniques.
- Proficiency in data analysis tools and programming languages such as SQL, Python, and R.
- Experience with Customer Data Platforms (CDPs), CRM systems (e.g., Microsoft Dynamics), and website platforms (e.g., Sitecore) is highly desirable.
- Excellent problem-solving skills and analytical mindset.
- Strong communication and presentation skills to convey complex data insights to technical and non-technical stakeholders.
- Experience in developing dashboards and data visualizations; PowerBI preferred.
- Ability to work independently and collaboratively within a team environment, managing multiple projects simultaneously.
We are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our initiatives reflect our dedication to giving back and making a positive impact in our communities.
