Database Marketing Analyst

This role is based at Offices 4, One Central, Dubai World Trade Center Office in Dubai, United Arab Emirates.

The position involves using analysis of past promotional campaigns to target the most responsive and suitable individuals from Informa’s database. You will utilize the internal database to segment relevant audiences for content and promotional marketing campaigns, adjusting content and messaging to enhance conversion rates. Additionally, you will assist in shaping the database structure and coding for effective audience segmentation based on digital and in-person interactions.

Key responsibilities include developing and maintaining promotion templates for optimal marketing campaign processes, generating leads for the sponsorship team via internal and external tools such as LinkedIn Sales Navigator, and supporting telemarketing initiatives by prioritizing leads. You will also manage the database build process to ensure future marketing campaigns target appropriate and responsive prospects.

The ideal candidate should possess an analytical mindset with strong numeracy skills, be well-organized and detail-oriented, technically proficient with excellent communication skills, and self-motivated with a proactive attitude towards learning. A curiosity about data, trends, and performance, combined with the ability to leverage this information to enhance performance, is essential. Prior experience with databases is beneficial, as are strong interpersonal and communication skills to effectively collaborate with CET team members, marketing managers, and senior leaders.

In terms of work conditions, we believe that great things happen through face-to-face connections. As such, our team collaborates in-person three days a week or more, while also allowing the flexibility to work remotely when not engaging at our offices or events.