About the Role / About the Job
Join our team and be a part of a key leadership role within the META Field Marketing organization. The Demand Generation Marketing Leader is responsible for regional marketing communications strategy and execution, aligned with global integrated marketing priorities to drive business growth across the Middle East, Türkiye, and Africa. This role leads the META Field Demand Generation Marketing organization, focusing on segment marketing communications, PR, and events, while collaborating with various teams to develop, localize, execute, and optimize integrated campaigns that resonate with local customer needs and market requirements.
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Key Responsibilities
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Enterprise-wide Collaboration:
- Collaborate with global and regional teams to develop META marketing communications strategies aligned with commercial goals and market positioning.
- Build a strong understanding of target audiences, customer needs, ideal customer profiles, personas, buyer journeys, and market trends to support sales with relevant enablement and demand generation activities.
- Provide META insights to shape enterprise campaign messaging and oversight of regional earned media programs in collaboration with Global PR.
- Align marketing activities with META industry segment strategies.
- Ensure relevant products, services, and solutions are effectively promoted throughout the buyer journey and in integrated campaigns.
- Provide campaign messaging and assets to channel partners for activation.
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Campaign Strategy and Activation:
- Lead segment demand generation teams in planning, executing, and measuring integrated campaigns across digital, social, and experiential channels.
- Partner with the Segment Content Marketing and Campaigns Center of Excellence (CoE) to adapt global content to META requirements.
- Define the META strategy for events and PR, balancing regional consistency with local relevance.
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Marketing Contribution to Tier 2 Partner and Consultant Programs:
- Partner with Sales to engage a strong network of Tier 2 partners and support partner recruitment, onboarding, enablement, and retention.
- Drive engagement with priority consultant accounts and provide effective digital experiences to support product specification.
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Sales Support:
- Collaborate with Sales leadership to prioritize marketing communications activities that support sales targets.
- Work with Sales and Marketing Operations to leverage CRM/PRM technologies and ensure lead follow-up aligns with campaign content.
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Data-Based Decision Making:
- Analyze customer data quality, performance metrics, and feedback to improve customer experiences.
- Monitor and continuously optimize campaign performance, return on marketing investment (ROMI), and lead quality.
Qualifications
- Bachelor’s degree from an accredited institution.
- Minimum 10 years of experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, and sales enablement strategy.
- Experience in developing marketing communications strategies and working with sales or customer-facing organizations.
- Proficient in analyzing digital marketing data for campaign optimization.
Skills
- Proven experience managing teams across different geographies and cultures.
- Strong coaching and people development skills.
- Ability to build rapport across business and cross-functional teams.
- Strategic agility with the ability to balance strategic and tactical tasks.
- Energetic enthusiasm for a matrix team environment.
- Advanced verbal and written communication skills.
What We Offer
- Competitive compensation and benefits aligned with experience and impact.
- Opportunities to work on challenging projects within a dynamic and collaborative team environment.
- Support for internal mobility and promotion from within.
- Investment in long-term development through continuous learning and global programs via the company.
- Prioritization of well-being with health, safety, and wellness programs.
Living and Working in Dubai
Dubai serves as an internationally connected city providing strong professional opportunities in a diverse, forward-looking business community. Employees based in Dubai benefit from a stable organization that promotes flexibility and long-term career development.
Ready to make a difference? Join our Dubai Team and be part of a company shaping the future of sustainable manufacturing and power management!
