About the Role
As a data-savvy, business-oriented Digital Touchpoint Analytics Officer, you will be responsible for product analytics across digital touchpoints, from funnel tracking through to reporting. Your focus will be on ensuring data integrity, usability, and actionable insights that improve customer engagement, conversion, and retention. You will collaborate closely with wider Digital teams to develop data-driven strategies, leveraging analytics and optimization platforms to enhance engagement and overall eCommerce performance across digital channels.
Ready to apply for roles like this?
Unlock the company name and direct application link. Subscribers get instant access to fresh jobs across Dubai, Abu Dhabi and Riyadh, many with visa support.
Unlock employer & apply directly
Accountabilities
- Monitor and analyze customer behavior and usage across all stages of the digital customer journey, including web, mobile app, and other digital touchpoints.
- Track and report on key digital KPIs, including traffic, active users, engagement, session behavior, retention, conversion, and customer feedback.
- Conduct customer journey, funnels, and drop-off analysis to identify data-driven opportunities to improve engagement, conversion, and retention across digital touchpoints.
- Define and maintain digital tracking taxonomy, events, parameters, and measurement frameworks across web, mobile app, and other digital channels.
- Ensure accurate, reliable, and privacy-compliant data collection across digital platforms, including adherence to GDPR/CCPA requirements.
- Analyze and maintain digital analytics data quality, providing actionable insights that inform personalization, customer experience, retention, and digital adoption.
- Collaborate with Product, UX/UI, Engineering, eCommerce, and wider business teams to translate digital analytics insights into product and business priorities.
- Partner with Product teams on A/B and multivariate testing to optimize digital journeys, features, UX, content relevance, and conversion.
- Develop clear and compelling data stories, reports, and actionable insights to support strategic decision-making and continuous optimization across the digital customer journey.
Qualifications
- 4+ years’ experience in Digital Analytics, Digital/MarTech product management, eCommerce analytics, or similar roles focused on insight-driven analytics.
- Strong experience in conversion rate optimization (CRO), including A/B testing, multivariate testing, funnel analysis, and optimization of digital engagement and conversion.
- Advanced knowledge and hands-on experience with Google Analytics and Adobe.
- Proficiency with digital and product analytics platforms such as Firebase, Mixpanel, AppsFlyer, or Amplitude.
- Strong analytical proficiency with working knowledge of HTML/CSS, JavaScript, predictive modeling, or location-based data analytics across digital environments.
- Proven ability to analyze quantitative data, identify actionable insights, and translate findings into concrete product, customer experience, and business actions.
- Working knowledge of GDPR and associated legal/privacy requirements governing customer data collection and digital analytics.
- Demonstrated ability to manage multiple priorities under aggressive deadlines and collaborate effectively across Product, UX/UI, Engineering, eCommerce, and wider business teams.
- Working knowledge of airline, eCommerce, customer experience, and usability is desirable.
Additional Information
The company is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures while driving our “Journey 2030” ambition to double our fleet, expand our network, and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.
