Digital Banking BA

We are seeking a Digital Banking Business Analyst to act as a bridge between technology teams and sales & distribution teams. This role is vital in ensuring smooth digital case submissions and supporting process optimization. Responsibilities include:

• Conducting market research, competitor analysis, and in-depth investigations into processes while engaging stakeholders.
• Acting as a liaison between sales & distribution teams and technology teams for digital case submissions or issues.
• Investigating and resolving issues related to digital case processing and approvals.
• Collaborating closely with IT and product teams to improve digital sales journeys, and providing post-release support in the form of sanity testing and debugging activities.

Key Responsibilities:

• Conduct in-depth market research to identify industry trends and best practices.
• Perform competitor benchmarking to enhance digital product offerings.
• Analyze customer behavior and preferences to suggest improvements in digital banking solutions.
• Engage and manage senior stakeholders across departments.
• Prepare and present findings, reports, and recommendations to leadership teams.
• Collaborate with multiple teams, including compliance, risk, IT, and operations, to drive alignment.

Qualifications:

• Proven experience in digital banking, business analysis, or a related field.
• Understanding of digital banking operations and sales processes.
• Experience working with technology teams to enhance digital banking platforms.
• Ability to conduct market research, competitor analysis, and process investigations.
• Proficiency in process mapping tools.

Company Overview: Virtusa is one of the fastest-growing IT services companies in the Middle East, with a robust client base across the UAE, KSA, Qatar, and Oman. We partner with leading firms in banking, financial services, travel, telecom, and enterprises to deliver award-winning digital transformation programs. Our team embodies values such as teamwork, quality of life, and professional and personal development, making Virtusa an exciting place to work with a commitment to employee growth and innovation.