Digital Communication Performance & Monitoring Manager

About
The role holder is responsible for managing Digital Communication Performance & Monitoring Management through effective plans and directions from management of Digital Communication Management. The role holder shall carry out his duties in accordance with the stipulated business policies and procedures.

Responsibilities

• Participates in the development and implementation of Digital Communication Performance & Monitoring Management in line with corporate objectives.
• Directs and manages the Digital Communication Performance & Monitoring Management mandates, providing leadership and facilitating work processes to achieve high performance standards.
• Conduct regular audits of websites and social media platforms to ensure adherence to compliance standards.
• Manage access controls to prevent unauthorized usage.
• Lead the implementation of standardized content models and brand-aligned messaging across digital channels.
• Oversee the deployment and management of real-time monitoring systems to detect brand impersonation, fake accounts, misinformation, and reputation threats.
• Monitor platform functionality and user satisfaction based on performance data, recommending enhancements where needed.
• Provide strategic insights and response recommendations based on sentiment analysis and trend monitoring to safeguard the brand.

Requirements

• A minimum of 8 years of relevant experience in corporate Digital Marketing, Communication, or marketing management within the telecommunication industry.
• Bachelor’s Degree in Marketing or Business Administration.
• Master’s Degree in Marketing or Business Administration is preferred.
• Certified Social Marketing Associate (CSMA) is desirable.

People Management Responsibilities

• Defines goals and key performance indicators for team members and ensures effective application of the performance management process.
• Ensures high levels of employee engagement and capability development by providing ongoing feedback and coaching to team members.
• Directs planning and selection of manpower in line with the business and operational plans.