About
The role holder is responsible for managing Digital Communication Performance & Monitoring Management through effective plans and directions from management of Digital Communication Management. The role holder shall carry out his duties in accordance with the stipulated business policies and procedures.
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Responsibilities
- Participates in the development and implementation of Digital Communication Performance & Monitoring Management in line with corporate objectives.
- Directs and manages the Digital Communication Performance & Monitoring Management mandates, providing leadership and facilitating work processes to achieve high performance standards.
- Conduct regular audits of websites and social media platforms to ensure adherence to compliance standards.
- Manage access controls to prevent unauthorized usage.
- Lead the implementation of standardized content models and brand-aligned messaging across digital channels.
- Oversee the deployment and management of real-time monitoring systems to detect brand impersonation, fake accounts, misinformation, and reputation threats.
- Monitor platform functionality and user satisfaction based on performance data, recommending enhancements where needed.
- Provide strategic insights and response recommendations based on sentiment analysis and trend monitoring to safeguard the brand.
Requirements
- A minimum of 8 years of relevant experience in corporate Digital Marketing, Communication, or marketing management within the telecommunication industry.
- Bachelor’s Degree in Marketing or Business Administration.
- Master’s Degree in Marketing or Business Administration is preferred.
- Certified Social Marketing Associate (CSMA) is desirable.
People Management Responsibilities
- Defines goals and key performance indicators for team members and ensures effective application of the performance management process.
- Ensures high levels of employee engagement and capability development by providing ongoing feedback and coaching to team members.
- Directs planning and selection of manpower in line with the business and operational plans.
