Digital Content Executive

About the Role
The company is seeking a creative and digitally skilled Digital Marketing Executive to support the delivery, operation, and continuous improvement of digital platforms and content experiences across Yas Island Theme Parks and Attractions. This role will focus heavily on website and CMS content, creative asset development, and the implementation of digital campaigns. The successful candidate will support eCommerce journeys, product launches, user acceptance testing, and platform enhancements. Candidates should exhibit strong content judgment coupled with hands-on digital skills, including the capability to adapt or create visual and video content using tools such as Adobe Creative Cloud, Figma, or equivalent platforms.

Job Responsibilities

• Support the planning and execution of digital and eCommerce initiatives across Yas Island Theme Parks and Attractions.
• Collaborate with the Digital Marketing Manager and key stakeholders to translate business needs into digital requirements and actionable deliverables.
• Manage and implement website and CMS content, including page creation, content updates, product presentation, and digital housekeeping.
• Coordinate day-to-day deliveries with internal teams, agencies, technology partners, and other stakeholders, ensuring follow-through on actions.
• Assist in implementing and launching new digital products, offers, functionality, and customer journeys.
• Track and resolve digital defects and implementation issues, aiding post-launch validation and continuous improvement.
• Ensure digital content is accurate, current, visually engaging, and aligned with approved requirements, brand guidelines, and platform standards.
• Create, edit, and adapt digital content and creative assets for websites, landing pages, product journeys, campaigns, and other digital touchpoints.
• Produce and edit short-form video content, adapting existing footage and assets for different platforms, formats, audiences, and campaign requirements.
• Utilize tools such as Adobe Creative Cloud, Figma, Canva, and CapCut for daily content production.
• Support digital campaign implementation across landing pages, product journeys, and other relevant online touchpoints.
• Work closely with brand, creative, social media, commercial, and agency teams to deliver engaging digital content for Yas Island and its attractions.
• Maintain organized content libraries, source files, templates, and approved digital assets.
• Review customer journeys and identify opportunities to enhance usability, conversion, product discovery, visual presentation, and overall digital experience.
• Support the planning, delivery, and optimization of website experiences, including UX/UI enhancements and eCommerce features.
• Assist in performance reporting and analysis using analytics and business data, highlighting relevant findings and areas requiring action.
• Support SEO, CRM, and other digital marketing activities as needed, collaborating with internal teams and agencies.
• Conduct industry benchmarking to identify relevant digital, eCommerce, and creative content practices and opportunities.
• Maintain trackers and documentation for assigned initiatives, including actions, risks, issues, and dependencies.
• Assist in procurement and administrative processes related to assigned digital projects as needed.
• Exhibit a positive attitude, demonstrate ownership, and contribute to a collaborative team culture.

Job Essentials

• Minimum bachelor’s degree in Marketing, Digital Marketing, Communications, Design, eCommerce, Information Systems, or a related field.
• Demonstrable experience supporting digital marketing, website content, CMS, or eCommerce initiatives.
• Experience in creating, editing, and publishing content for websites or other digital platforms.
• Working knowledge of digital marketing practices and customer-facing digital experiences.
• Strong proficiency in Microsoft Office tools.
• Two to three years of relevant experience in digital marketing, website content, CMS management, eCommerce, or creative content production.
• Portfolio or examples of website content, visual design, campaign assets, or video work preferred.
• Strong content-writing, editing, and proofreading skills in English.
• Ability to create, edit, or adapt visual and short-form video content for digital platforms.
• Strong creative judgment and attention to visual presentation, accuracy, and quality.
• Ability to manage and organize website content within a CMS while adhering to brand guidelines.
• Understanding of responsive content evaluation across desktop and mobile platforms.
• Capability to manage multiple priorities and complete actions timely.
• Strong written and verbal communication skills.
• Ability to collaborate effectively with creative, technical, and non-technical stakeholders.
• Good analytical, problem-solving, and troubleshooting skills.
• Ability to work in a multicultural, multi-brand, and multi-stakeholder environment.
• Commercial awareness with a customer-focused mindset.
• Ability to work independently while effectively contributing to a team.

Job Desirable

• Experience with CMS platforms, ideally Sitecore, and eCommerce platforms.
• Familiarity with creative design tools such as Adobe Creative Cloud, Figma, or similar platforms.
• Proficiency in video-editing tools like Adobe Premiere Pro, After Effects, CapCut, or equivalent.
• Experience using AI-driven creative tools for content ideation and adaptation.
• Knowledge of GA4 or comparable analytics tools.
• Understanding of SEO, content tagging, metadata, CRM, and digital campaign execution.
• Basic knowledge of HTML and CSS for content formatting and CMS troubleshooting.
• Familiarity with project management, ticketing, and issue-tracking tools.
• Exposure to travel, tourism, hospitality, theme parks, attractions, or other transaction-led digital businesses.
• Arabic language skills are an advantage but not mandatory.
• Understanding of SEO content optimization and content personalization.
• Ability to brief and provide feedback to creative teams.
• Familiarity with digital accessibility and UX/UI principles.
• Interest in travel, leisure, entertainment, theme parks, attractions, and digital experiences.