Digital Engagement Associate

As a member of the customer engagement team with the company’s Customer Value Management (CVM), you will drive digitally led upsell and cross-sell initiatives to deepen product adoption and revenue growth across the bank’s retail product portfolio. This role includes cross-selling investments, insurance, loans, credit cards, accounts, deposits, remittances, FX, and debit card spends, as well as upselling NEO Plus. You will plan and execute data-led, customer-centric programs across digital channels to ensure the right offer reaches the right customer at the right moment, optimizing customer engagement.

Key Responsibilities

• Identify, prioritize, and execute cross-sell opportunities across the bank’s product portfolio.
• Build lifecycle, trigger-based, and segment-led campaigns to improve product penetration, activation, engagement, and revenue.
• Own engagement calendars across key product themes, customer moments, and business priorities.
• Collaborate with digital squads to launch new nudges, banners, in-app journeys, and engagement features.

Requirements

• 5 years of experience in banking, digital banking, customer engagement, or related roles.
• Strong understanding of retail banking products such as accounts, deposits, cards, loans, insurance, and investments.
• Experience with digital channels, campaign management, customer segmentation, and performance reporting.
• Excellent analytical, communication, stakeholder management, and project coordination skills.
• MBA or bachelor’s degree in business, marketing, finance, analytics, or a related field preferred.

Operating Environment
You will operate in a fast-paced digital banking environment with a strong focus on customer engagement and portfolio growth, while maintaining close working relationships with various teams and supporting multiple initiatives in parallel.