About the Role
We are seeking a Digital Marketing & Business Analyst to support the growth of our digital services in Saudi Arabia. This role combines business analysis, marketing coordination, and operational project management to drive the performance of our digital services.
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Main Responsibilities
Business Performance & Analytics
- Monitor the performance of digital services through key business and marketing KPIs, including traffic, conversion, subscriptions, revenue, churn, customer acquisition, retention, and ROI.
- Analyze business performance and identify optimization opportunities to enhance profitability.
- Conduct competitive analysis, benchmark market trends, and identify new growth opportunities within the Saudi digital ecosystem.
- Produce structured weekly and monthly performance reports that include clear insights and actionable recommendations.
- Support forecasting activities and monitor business performance against objectives.
Digital Marketing
- Support the planning and execution of digital marketing campaigns across acquisition channels.
- Monitor campaign performance and recommend optimization actions based on data analysis.
- Collaborate with Marketing, Product, Business Development, and Operations teams to ensure alignment of campaigns with business objectives.
- Contribute creative ideas for improving customer acquisition, engagement, and retention.
- Assist in developing localized marketing materials and messaging tailored to the Saudi market.
Business Operations & Project Coordination
- Coordinate the launch of new digital services and marketing initiatives.
- Follow project timelines and ensure timely completion of deliverables.
- Coordinate with various teams including Product, Technical, Marketing, Business Development, Operations, Customer Care, and external partners.
- Monitor operational performance and proactively identify issues that affect business results.
- Participate in service testing, launch preparation, and post-launch monitoring.
Stakeholder Management
- Build and maintain strong relationships with internal stakeholders and external partners.
- Ensure effective communication across all teams involved in project delivery.
- Prepare presentations and business reports for management.
- Support cross-functional collaboration for the smooth execution of strategic initiatives.
Qualifications
Profile
- Bachelor's degree in Marketing, Business Administration, Economics, Engineering, or a related field.
- 2–5 years of experience in Digital Marketing, Business Analysis, Product Marketing, Digital Services, Telecom, Mobile Payments, VAS, FinTech, or a similar digital environment.
- Experience in the Saudi market is a strong advantage.
Required Skills
Business & Analytics
- Strong analytical mindset with excellent attention to detail.
- Ability to interpret business data and transform it into actionable recommendations.
- Comfortable with KPIs, dashboards, and performance reporting.
- Advanced Excel skills; experience with Looker, Tableau, Power BI, or similar BI tools is an advantage.
Marketing
- Good understanding of digital marketing channels and customer acquisition.
- Knowledge of subscription-based digital services is a plus.
- Ability to analyze campaign performance and recommend improvements.
Project Management
- Strong organizational and coordination skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Experience using Jira or similar project management tools.
Communication
- Excellent communication and interpersonal skills.
- Ability to work effectively with multicultural and cross-functional teams.
- Strong presentation skills.
Languages
- Fluency in English and Arabic (spoken and written) is mandatory.
- French is a plus.
Preferred Experience
Experience in one or more of the following industries would be highly appreciated:
- Mobile Payments
- Telecom
- Value-Added Services (VAS)
- Digital Content
- Digital Advertising
- FinTech
- Subscription-based Digital Services
Contract Type: CDI
